After establishing the functional side of the new communication platform, Jana has launched a new, emotional phase of communication in the markets of Croatia and Bosnia and Herzegovina.
In the new campaign Saatchi & Saatchi Croatia tells a personal story of Goran Čolak, the world free diving champion and owner of multiple diving records. “The limits are where you place them in your own head, not just in sports, but in whatever you are doing,” Goran says, adding: “Everything seems impossible until someone does it first, then it’s suddenly normal. All these are just illusions that limit us in the realization of our true potential.”
On the occasion of this cooperation, Maja Vukorep, Jana’s group brand manager pointed out: “Since its very beginning Jana has been a brand that engages consumers emotionally, but it is also a driver of change. It is a brand that motivates us to discover our most pure and sincere emotions, and the message is even more powerful when the brand that it sends it shares the same values and qualities – a unique and primordial purity. Cooperation with Goran and his motivational success story perfectly reflect the values that Jana promotes and inspires us all in various life challenges. The message from Jana’s bottle says, An open mind believes in dreams, because heart is its beacon, just like Goran’s story, which encourages us all to believe and live our dreams.”
Saatchi and Jana told a personal story about Gorana in three films directed by Igor Kušić. The film’s production was made by RED Production, and the film was signed by director of photography Sven Pepeonik. Underwater shooting is a particularly demanding and unpredictable production task, which is impeccably done and brings the campaign up to a unique level.
Saatchi and Jana told the personal story about Goran in three films directed by Igor Kušić. The film’s production was made by RED Production, and the film was signed by director of photography Sven Pepeonik. Underwater shooting is a particularly demanding and unpredictable production task, which was done impeccably, and brings the campaign up to a unique level.
Addition to this is the iconic OOH campaign Throughout Croatia, and a whole range of digital activities.
Project team:
Jana: Zvonimir Seki (Marketing Director), Maja Vukorep (Group Brand Manager), Mara Bekavac (Product Manager), Marija Jelić (PR Manager), Ante Đorđević (Digital Marketing Specialist), Martina Hajtud (Brand Manager – Export Markets), Vedrana Vlahović (Assistant to the Brand Manager – Export Markets)
Saatchi Croatia: Aleksadra Dilevska (CEO Publicis One Croatia), Ivan Tanić (CD), Robert Pešić (CSD), Ivan Pavičić (SCW), Nebojša Cvetković (AD), Paula Baburić (SPD), Alma Mujčinović (AE)
