PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home News

“The energy a website consumes is comparable to the energy a single bulb of 20 watts does”: the first website that fully complies with the principles of sustainable web design has appeared in Russia.

The website has been created by the socially oriented marketing agency RedMe (RCG group of companies). It contains information about the agency and its services. In the future, RedMe plans to create “green” websites for commercial and non-profit brands.

21/09/2021
in Featured, News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Approximately 188 million emails are sent and 3.8 million requests are processed by the Google search engine per minute around the world. Digital environment has long ceased to be environmentally friendly but in order to calculate how much energy the Internet consumes, it is necessary to take into account everything that has to do with it, for instance, millions of servers and computers, their cooling elements and maintenance components, and engines required to view web pages. All this takes about 2 % of total global consumption, that is, from 84 to 143 billion watts per year.

Sustainable web design is a type of online project design that minimizes environmental and information pollution. A socially oriented marketing agency could not have any other type of website since the RedMe approach is based on the Sustainable Development Goals (SDGs) developed by the UN as part of the 2030 Agenda for Sustainable Development aimed at the well-being improvement and better protection of our planet. That is why the RedMe agency finds it important to meet the SDGs throughout their own positioning. “When we opened the agency back in 2018, we decided that from the environmental point of view the best business cards for our team would be those that are absent in print,” recalls RedMe Creative Director Svyatoslav Lavrov. It was not only an environmentally friendly solution but also a financially profitable one.

When developing the website, the Agency set itself a task of making an environmentally friendly but at the same time a pretty webpage. “We wanted to design our website in such a way that it uses as few energy-consuming elements as possible,” says Ilya Rozovsky, Digital Consultant of the project. Users that download content-heavy websites spend a lot of energy on their device. This can be easily tracked by yourself if you look at the load of your device. If the load on the processor and video card increases sharply while opening a content-heavy website, this means that the computer consumes a lot of extra energy.

The development team decided to do everything differently and make a small website that doesn’t need much server space. At the same time, the server on which the website is located is “green”. It uses only energy derived from renewable resources. All the elements of the website have practical value. The energy a website consumes is comparable to the energy a single bulb of 20 watts does, whereas other websites consume two to three times more energy.

Our web developers have managed to achieve this thanks to the “commandments” that the project team developed based on the basic principles of sustainable web design:

  • Easy access to content. Web design should not create problems in the perception of the information that we convey to the user. Too many pictures on the website often leads away from the point.
  • Design optimization. All graphics should be optimized to reduce the overall weight of the website. Thanks to this, the webpage works more efficiently. The fact that the website loads faster results in the reduced bounce rate. Besides this, it takes less time to get customers engaged.
  • Adaptable design. It is important to maintain visual appeal and usability in the most frequently used browsers and on any type of device.

“At the same time, the user may not notice how much work on optimization and resource care has been done by developers and designers and will just see a nice website. Beauty lies in this external simplicity and convenience,” summarizes Maxim Skovorodnikov, RedMe Website Developer.

In the future, RedMe plans to develop “green” websites for its customers, both commercial and non-profit companies and projects. “The development of such websites will become a trend when companies and individual users begin to think about the digital footprint that they leave behind themselves,” said Olga Sharatuta, Head of RedMe. Today, the digital space is overloaded with information that no one uses. Maxim Skovorodnikov points out that nowadays people rarely think about this because of the rapid technological development. “The Internet speed that we have today allows us to easily operate large amounts of data. It is easy to get used to it quickly. And this leads to the misuse of technologies. Heavy JavaScripts frameworks as well as extra video content, fonts and graphics is what we see today on many websites”.

“The RedMe team sets an example that is aimed at encouraging others to show their social responsibility in the digital space,” said Olga Sharatuta, the head of the RedMe agency. Many beautiful solutions can be implemented without excess capacity. “Global processes always start with someone deciding there is a need for change,” says Ilya Rozovsky. “Will anything change globally if one “green” website appears? Probably not. But what if a hundred, a thousand, a million of such websites appear? If they do, it will turn into a trend for the benefit of the whole planet, no matter how pathetic it may sound.”

Tags: RCG group of companiesRussia
ShareTweetShare

Related Posts

3 questions for

Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

22/02/2021
News

Chris Dziadul Reports: TV takes on COVID-19

21/09/2021
Traffic accident traumas?
News

Traffic accident traumas?

13/02/2019
How much was Croatia’s finals worth in promotional sense?
Opinion

How much was Croatia’s finals worth in promotional sense?

23/07/2018
Next Post

Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tips

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.