Source: youmark.it
Thousands of traffic accidents happen every year in Russia. People affected by these incidents, drivers and passengers, apart from reporting physical and psychological injuries, also experience progressive post-traumatic stress disorder.
Most people are struggling to overcome these disorders, but unfortunately, in some cases, their condition worseness, resulting with permanent panic attacks.
BBDO, in cooperation with Renault Russia and Dinamik, the Center for Psychological Support, has developed the Renault Test Drive Adaptation project, a rehabilitation course that helps drivers overcome the fears of trauma. Therapy is carried out by a trainer and adjusts the psychological training tailored to each case.
https://www.youtube.com/watch?v=iCtazuWBrO8
Credits:
Client: Renault Russia
Creative Agency: BBDO Moscow
Art Director: Alexandr Zagorsky, Michael Ustinov
Senior Art Director: Sergey Pleshkov
Senior copywriter: Svetlana Popova
Digital Director: Elina Yaroslavskaya
Production House: Hype Production
Director: Alexandr Irinarkhov
DOP: Vitaly Saytsev
Producer: Arseny Zyabbarov
