Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Mixx Competition, created under the International IAB License, will present awards to the best digital campaigns and digital tools / platforms in the field of market communications in Croatia. Evaluation criteria include creativity, strategy, performance, and use of media, as well as achieved results, and each of the above criteria is equally important when choosing the winner of this competition.
Mixx brings some important novelties this year – a new category has been introduced in which publishers will be able to compete, representing a new opportunity for them to present their best works at the Days of Communication national festival in Rovinj. Aside from the new category, applicants, as before, can compete for the titles of the best digital campaigns and best digital tools / platforms in the field of market communications.
Entrants can apply works intended for the Croatian market and implemented in the period from January 1, 2018 to March 1, 2019. If the work was realized earlier, the application is possible provided that the campaign lasted during this period and that the work was not entered to any of the previous Mixx competitions. First-class work with the highest average rating from all categories of integrated campaigns – Brand Awareness, Direct Response and Lead Generation and Cross-Media Integration – will get the title of the Best-in-Show and will have the honour to compete at Mixx Europe 2020 competition, the costs of which will be covered by the competition organizers.
Entries for Mixx are open until February 22, 2019. As it befits a world-class competition, the works received will be judged by a jury consisting of professionals from all segments of the digital industry – strategy, creativity, production and media lease. The president of this year’s jury is Marko Črne from the Omnicom Media Group Croatia, and the jury will include 12 reputable representatives with rich experience.
The winners of Mixx – as well as the winners of the IdejaX competition, for which the deadline is March 10, 2019 – will be announced at the awards show of the national market communications festival Days of Communication in Rovinj, set to take place March 28 – March 31, 2019.
You can submit your works at www.danikomunikacija.com, and you can find the rules of the Mixx Contest here.