Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Companies in Croatia are increasingly investing in finding and retaining good employees. Along with human resources experts, an important role in this is played by PR experts. Good communication is key to quality relationships in the company. This is confirmed by the 12th Grand PRix, the selection of the best communication projects last year, organized by the Croatian Public Relations Association – HUOJ.
“A large number of entries in the category of internal communications show that companies are increasingly attaching importance to communication with their employees. Employees are among the most important stakeholders for companies, and in most cases are a prerequisite for successful outward communication. This year, we received seven excellent projects in the Grand PRix category for internal communication,” said Maja Gradišar Perotić, president of the jury of 12th Grand PRix.
The jury selected the best three projects among the applicants in this category. These are the internal communication of the company A1 Croatia “Vip becomes the A1“, where the company cooperated with the Communication Office Colić, Laco and Partners, the project “With Hero of Value to Big Dog Status” designed by Pragma Komunikacije for Njuškalo and the project “#svismoOK! – Culture of Diversity and Inclusion in INA Group”, implemented by INA – Oil Industry.
Fifty-two projects were submitted for the 12th Grand PRix, and the juries selected top thirty to enter the finals in a total of ten categories.
“The quality of the reported projects is growing year by year, and it is evident that the applicants are increasingly paying attention to the strategic approach as well as to the smallest details in the implementation, all the way to evaluation. We are glad that this year we have again received projects in the category of public relations in the regional and local self-government, for which last year there was the smallest interest. On the other hand, we have no applications for political communication, which is understandable given the fact that there were no elections held in 2018,” Maja Gradišar Perotić said.
The category which received the same number of entries as the one for internal communication, seven, is PR for large companies. Finalists in this category are the Communication Office Colić, Laco and Partners which led Agrokor’s crisis management communications, agency 404 that ran the campaign “Proud of a Good Job in Valamar” for the Valamar Riviera and the Komunikacijski laboratorij which worked on protection of the margarine brand of Zvijezda company.
Public relations agencies participated in the design and implementation of most communication projects that entered the finals of the 12th Grand PRix. Two agencies lead the pack, with four projects in the finals each: Pragma komunikacije and Communication Office Colić, Laco and Partners.
Awards will be awarded at the Grand PRix ceremony, which will be held in Zagreb on Wednesday, March 13, 2019. It will be a night full of excitement. Namely, the ceremony will also announce who are the winners in the categories of Communicator and Anticommunicator of the Year, and a special Grand PRix for contribution to the profession will be awarded.
Other finalists for the Grand PRix award per categories are:
The Grand PRix for Public Relations in Croatian Government Bodies can go to the Croatian Agency for Electronic Media and the UNICEF Office for Croatia for the Days of Media Literacy project, the Croatian National Tourist Board, for the organization of a seven-day visit of Yuri Cortez to Croatia, and Ministry of Environmental Protection and Energy and their project “Command the Waste”.
Finalists in the category Grand PRix for Public Relations in Regional and Local Government are: Pragma komunikacije, for the project implemented for City Office for Social Protection and People with Disabilities of the City of Zagreb titled “Najmudriji.hr Communication Platform”; Vajt agency and the City of Trogir with the project “Now you can’t say you didn’t know!” and the Split-Dalmatia County, whose project is called “Funds are intended for you – presentation of programs and incentives of the Split-Dalmatia County”.
The Grand PRix for Public Relations in Institutions, Associations and NGOs can go to: Madison Consulting, which did the “You’re not Alone – Come with Us” project for the Association of Women with Cancer and Cancer Survivors Nismo Same; Abeceda komunikacije for the association All for Her and the project “Pink October”; or the Association for the Development of Entrepreneurship Perspective and Communication Office Colić, Laco and Partners with the project “A New Perspective of Women in Underdeveloped Areas of Croatia (Women’s Perspective)”.
The Grand PRix for Public Relations for Small and Medium Enterprises finalists are: Impressum Communications which promoted the culinary show “David Skoko: Stari gušti, nova kužina “ for FOX Networks Group Croatia and their channel 24kitchen; Pragma Komunikacije, which did the campaign “We Grow Together: New Link for Real Estate Momentum”; or Vajt agency and Split parking for their co-operation on the project “Wanna Change Places?”
Finalists for Grand PRix for Socially Responsible Business are: Pragma komunikacije with the project “Think”, done for the Zagreb Brewery; Dialog Komunikacije with the project “make Growing Up a Child’s Play” for Beiersdorf Croatia; and Nova TV with the project “Growing together”.
The Grand PRix finalists in the category for the Best Adaptation of a Global Campaign are: the Communication Office Colić, Laco and Partners and the Croatian Banking Association with the European Quiz on Money in Croatian Schools; 404 agency and Huawei Technologies with the #AddictedToYou Valentine’s day campaign; and Madison Consulting and IKEA Croatia for the project “Gender Equality in IKEA Croatia: Equality is Better for All”.
The best projects in the Grand PRix for Digital Communications are: “1 in 4 Million: How We Made Your Dream Come True in Croatia” by Mastercard Europe (Zagreb branch) and Media Val; “Nescafé Dolce Gusto – Absolute Origins Premium taste launch” done for Nestle Adriatic Croatia by Dialog Komunikacije; and “Transforming Fun: Your Face Sounds Famous” by Nova TV.
In the Grand PRix category for Event Communication Millenium promocija has two finalists – communication for humanitarian race Advent Run 2018 which the agency did for the client Run Croatia, and ZmaJurjevo, internal project of Millenium promocija. These projects will compete with “Lidl Grill & Chill Drill – a festival of food, drinks and entertainment on Jarun in Zagreb” whose communication was done by Real Group for Lidl Croatia.
