Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
One agency has helped curb one of the greatest issues in the world and the greatest killer of humanity, mosquitoes. After being called to help raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities, BBDO Bangkok went much further, and invented something that might change the way mosquitoes are controlled worldwide.
Called “Nano Shoes,” this innovation covers mosquitoes’ feet in BTI larvicide, a synthetic but naturally occurring bacterium that stymies mosquito larvae. That means that as mosquitoes fly to breeding sites, they become their own exterminators.
The new, eco-friendly larvicide was created in partnership with clients SCG Chemicals and Institut Pastuer. Typically, BTI is spread manually where mosquitoes might breed. It’s a labor-intensive process that, according to BBDO, leaves up to 80 percent of breeding sites either out of the reach of or completely unknown to humans.
“So this is where we began our creative process,” says Suthisak Sucharittanonta, chairman and chief creative officer of BBDO Bangkok. “We asked ourselves, ‘How can we get this BTI larvicide to breeding sites without us having to physically do it ourselves?’ From this point, the teams instantly started thinking about redesign of and application on existing objects within these underprivileged communities. But at the end of the day, the solutions we were coming up with still didn’t answer the question of how we can get to all of the hidden or unreachable breeding sites. So we asked ourselves, ‘Who knows where these breeding sites are?’ And once asked, the answer was obvious: The mosquitoes know. So it was then we found the heart of our campaign: Use mosquitoes to fight mosquitoes.”
The agency and its clients estimate that a single mosquito with Nano Shoe larvicide can potentially stop thousands of larvae from maturing—without affecting other insects or humans.