PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Data of all participants in public opinion surveys or market research must be kept safe

Research participants now have the right to see all the personal data that companies collect about them

09/04/2018
in News
3 min read
Data of all participants in public opinion surveys or market research must be kept safe

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Changes in legislation in the field of personal data protection will soon come into force. On 25 May 2018, General Data Protection Act (GDPR) will begin to apply in the European Union. The Parliament of Slovenia will soon consider a new law on the protection of personal data that will introduce changes in the majority of companies, organizations and institutions in Slovenia. The new regulation and the new law will also have consequences for all participants in research institutions – researchers, clients, respondents and the general public.

The ESOMAR association (European Society for Opinion and Marketing Research) is an international institution that gathers over 40,000 members from all over the world under its umbrella. Their priority is care for affirmation of ethical standards of research in all areas of classical and new forms of research. The basic document of the activities of research companies is the ESOMAR Code of Ethical Action which brings a range of responsibilities for companies that are bound by the Code. The ESOMAR logo – which can only be used by members of ESOMAR and the signatories of the Code, is the one that brings the trust of clients, researchers and the general public into published research results. Mediana Institute for Market and Media Research, is the signatory to the ESOMAR Code, and Janja Božič Marolt, President of the Management Board, is a representative of research companies in the ESOMAR association for Slovenia. Janja Božič Marolt regularly teaches students of the Faculty of Economics, B2 College and elsewhere on ethics in market research. Mediana also takes care of regular updating of the translation of the ESOMAR code that is published on the Mediana website.

Mediana fully accepts that people’s involvement in their research is voluntary. Respondents are presented the goal and nature of the project for which data is collected. All their projects and activities are created, realized and documented accurately and transparently. They are particularly careful when research is carried out among children and youth. Since they act in accordance with the ESOMAR Code, they carefully handle the personal data of all participants.

The GDRP regulation also brings new obligations to the Institute Mediana, as well as all other institutions that collect and process personal data, and to individuals participating in their research it brings a set of new rights. They now have the right of insight into all personal data that companies collect about them. Novelty is also that an individual may request that the collected personal data be deleted. Gathering personal data can only begin when researchers have a clearly expressed consent of the individual to collect them. An individual may revoke his consent at any time, by which the approval for processing of their data ceases to be valid. And, ultimately, every individual must be informed of which data will be collected and for what purpose they will be used. These data must not be used for any other purpose for which the individual has not given their consent. In practice, this means, for example, that research companies cannot use collected personal data collected in a research for direct marketing, nor transmit them to any third party that could use them in this way.

In addition to the Institute Mediana, members of ESOMAR in Slovenia and the signatories of the ESOMAR Code include research companies AGB Nielsen, Aragon Episcenter, GFK, Ipsos, Studio Moderna and Valicon.

Tags: DataESOMARGDPRMedianaresearch
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