Three ordinary, unobtrusive, and yet completely different men about whom everyone is already talking, have become one of the main topics in Serbia. Who are Dzoni, Beli and Gile actually? Are they some new reality stars? And what are they actually telling us? Well, see for yourself:
Amstel, the famous beer brand, through its new campaign “NEW AGE, OLD SCHOOL”, introduces consumers to these three interesting characters. They symbolize the archetypes of all that we praise in our friends, and provide examples of the virtues we admire. Dzoni, Beli and Gile remind us that true friendship has not disappeared, that nice manners and care for others are always valued, and that wisdom that comes with age and experience is a trait of the best.
“Throughout its rich history, Amstel has shown that they believe that true friends do not base their relationship on short, one-way, and casual conversations in fast-paced daily life, but that they walk together through life and provide mutual support – and that is precisely the philosophy of life that we live and want to share with others,” said Sofia Eftimovski-Božović, Senior Brand Manager at HEINEKEN Serbia.
The story of friendship is hiding in the very DNA of Amstel brand. Its founders, two friends, Charles de Pesters and Johannes van Marwijk Kooy, joined together back in 1870 to turn their vision into reality and to create a beer fitting the taste of consumers in Amsterdam. Their idea turned into reality, and is a great confirmation that true friends can do everything together.
