A part of Ledo’s ice cream range now bears the halal quality mark. Ledo became the first and only manufacturer and distributor of ice cream with Halal certificate in Croatia for part of its ice cream range.
Halal certificate was received on behalf of Ledo by Director of Quality and Environment Management Tanja Dinić, while Ledo’s Chairman of the Board Dario Vrabec said on this occasion: “We are proud that Ledo has made this significant step forward and that our ice creams have met halal standards. The implementation of halal standards was carried out carefully and with maximum dedication. Our wish is that this certificate will enable our products even better placement on the regional and worldwide market and that they will satisfy all our customers’ demands.”
The implementation of Halal standards in Ledo lasted several months, including insurance of all the prerequisites for obtaining the certificate: obtaining the halal status raw material, developing management documentation that proves the company’s commitment to the application of halal quality, adaptation of the production process, warehousing and sales and distribution. The traceability of all halal raw materials from the input to the final distribution step is ensured, and is continuously monitored.
“We have awarded the halal certification to a recognizable brand in Croatia and the region, thus increasing the range of available halal products for increasingly interested consumers. Ice creams such as Macho vanilla and Macho Chocolate with the halal quality mark on their packaging confirm their added quality. We expect that further coordination of sales and marketing activities of the company, as well as other economic stakeholders, will ensure significant advancements in the halal markets. Although the countries of the Middle East and the Far East are often perceived as halal markets, I would like to emphasize that the markets of Europe and Russia are on the rise, and that there is a great deal of interest in placing products on these markets. The Halal Quality Certification Center will continue to work on raising the product quality and recognizability of the Republic of Croatia in the halal markets,” said Aldin Dugonjić, Head of the Halal Quality Certification Center.
