PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home News

24 Hours: International recognition for design duo from Split, Goran Šoša and Igor Carli; Finalists for Marketing Excellence 2017 in Slovenia announced; Netflix to bolster marketing dept. with 400 hires in Europe…

Creatives from the Split-based agency for creative communication CARLI+SOSA won a double recognition for the rebranding of Aminess Hotels & Campsites

12/05/2017
in News
5 min read
24 Hours: International recognition for design duo from Split, Goran Šoša and Igor Carli; Finalists for Marketing Excellence 2017 in Slovenia announced; Netflix to bolster marketing dept. with 400 hires in Europe... 5

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

INTERNATIONAL RECOGNITION FOR DESIGNER DUO FROM SPLIT FOR THE VISUAL IDENTITY OF AMINESS HOTELS&CAMPSITES

At the International Design Award (IDA), in the category of graphic design, creatives from the Split-based agency for creative communication CARLI + SOSA received double recognition for rebranding of the Aminess Hotels & Campsites.

In the subcategory “stationary” for the design of business documents, in strong competition among more than 1,000 submitted works from 52 countries of the world, they won the bronze IDA statue, while with the full branding of corporate identity for Aminess Hotels & Campsites the received the special Honorable Mention 2017.

“This is a big encouragement and confirmation for us that came at the right time. Croatian market is small and we often encounter clients who find it difficult to understand the importance and perceive the amount of work behind quality branding. For almost ten years we have focused on a comprehensive approach and detailed analysis of all aspects of the brand and its environment, which can, as in this project, take months. The design is only part of the process of branding and not its foundation. The new visual identity was implemented last year and guests received it great, but we are also very happy that the end result was acknowledged in the international, professional circles,” said Goran Šoša, who, along with Igor Carli, was the author of the award-winning project.

SHORTLIST FOR “MARKETING EXCELLENCE 2017” AWARD IN SLOVENIA ANNOUNCED

On 30 May 2017, in the framework of the Slovenian Marketing Conference (SMK), the Slovenian Marketing Association (DMS) will announce for the third time the winner of the Marketing Excellence Award. This award is intended for companies whose integrated marketing strategies and innovative marketing approaches show marketing orientation and are a role model for the entire business community.

In the two-step evaluation of marketing achievements, the jury selected 11 finalists in three different categories:

  • B2B segment: Krka, d.d., Novo mesto, Renault Nissan Slovenija d.o.o., Sij d.d., Steklarna Hrastnik d.o.o.
  • SMEs with the majority of business in the B2C segment: Lumar IG d.o.o., Podravka d.o.o. Ljubljana, Postojnska jama, d.d.
  • large companies with the majority of business in the B2C segment: A1 Slovenija, d.d., Addiko Bank d.d., Big Bang, d.o.o., Mercator, d.d.

WEEKEND MEDIA FESTIVAL: INFOGRAPHICS AND VISUAL STORYTELLING

It has been scientifically proven that learning is easier and more efficient when it’s done in a visual way, and our brain processes images 60,000 times faster than text. Therefore it shouldn’t come as a surprise that infographics areliked and shared up to three times more than any other form of social content. Join the workshop at the Weekend Media Festival where you will get practical advice and adopt new knowledge about one of the strongest weapons of content marketing today with a focus on its enormous viral potential.

More than 90% of users of brands want advertising to be done through interesting stories. That is why the focus will be on application of visual storytelling method, which in the center of events doesn’t put the brand, but the targeted consumer around whom the entire story is woven. The whole process and the use of this method will be presented through case studies involving classical (static) and animated infographics.

NEW SERVICE OF REPRESENT COMMUNICATIONS: ‘REPRESENT CLUB’ CONNECTS INFLUENCERS AND COMPANIES

More than 80 influencers of various interests and talents became part of the Represent Club, a new service of the agency Represent Communications and a meeting place for influencers in the online community.

Represent Club was formed in order to help companies contact and communicate with influencers for their campaigns at different levels, but also to open doors for influencers and promote cooperation with companies and brands.

Represent Communications this year celebrates 15 years of operations on the Serbian market and in line with current trends pays special attention to the development of digital communication.

RETAIL CHAIN PEVEC BUYS Z1 TV

Pevec dd has acquired the majority stake in Z1 TV Ltd. and by entering the media business it expands marketing activities to producing its own series, through which they will introduce viewers to the “do it yourself” business segment, and will present the range of the largest retal chain of non-food products in the Republic of Croatia.

The company highlights that this is one of the most watched local TV channels in Zagreb, but also in the whole of Croatia, “which makes its role even greater because it is watched nationally via IPTV channels”.

NETFLIX TO BOLSTER MARKETING DEPT, ANNOUNCES 400 NEW JOBS AND TWO ORIGINAL SERIES IN EUROPE

Netflix is recruiting a number of senior marketers at its EMEA HQ in Amsterdam, as it announces the opening of a 400-job, multilingual customer service hub in the Dutch city and the creation of two new European original series.

The on-demand video platform is currently advertising for a director of partner marketing EMEA and brand partner marketing EMEA, as well as a number of senior roles in the DACH (Germany, Austria and Switzerland) region such as director of marketing and director of social media.

It is also on the hunt for an events director EMEA, a hint that Netflix’s high-production live experiences – prominent in the US – may be crossing the Atlantic.

The job search comes as the brand announces plans to hire at least 400 new staff by the end of 2018 to form its new multilingual European customer service hub. This will support 11 European countries ­­– Belgium, Denmark, Finland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Romania, Sweden and the UK.

OGILVY & MATHER MOURN THE PASSING OF AD VETERAN CHRIS WALL

Ogilvy & Mather have paid a glowing tribute to advertising legend Chris Wall who passed away on Tuesday night following a brief battle with cancer at the age of 61.

The veteran copywriter is best known for leading technology campaigns for the likes of Apple, IBM and Microsoft during a two-decade long career at Ogilvy & Mather, during which he rose to the post of vice chairman of Ogilvy North America.

Wall’s association with Ogilvy stretches all the way back to 1996, when he first joined as an executive creative director before steadily working his way through the ranks to reach the top. Prior to this, Wall had spent a year at Wieden + Kennedy Amsterdam and had spent close to a decade at BBDO.

In the wake of his success with Apple for BBDO Wall went on to work with Microsoft at Wieden + Kennedy before landing the IBM role at Ogilvy. It was this latter role which cemented Wall’s reputation in the eyes of his peers by helping to revitalize a brand that had been written off as dead with a creative resurgence throughout the 1990s and 2000s.

Tags: DMSNetflixOgilvy & MatherRepresent CommunicationsRepresent CommunicationsWEEKEND MEDIA FESTIVAL
ShareTweetShare

Related Posts

Opinion

European meeting of Weber Shandwick offices in London: Knowledge and creativity can only succeed in symbiosis with new business and satisfied clients

17/05/2019
Opinion

Brand Minds 2019, or how Romania has a lot to offer when it comes to quality conferences

15/05/2019
Young Leaders

Young Leaders – Đorđe Mojsilović, Represent Communications: The door is open to all hard working, responsible people with good ideas and a zest to fight for them

08/05/2019
Topic of the week

Topic of the Day: Content marketing and its role in communication

25/04/2019
Interview

Interview: Why availability of information, and proliferation of communication, are perhaps the greatest challenges for brands today?

11/03/2019
News

Statistics for January: The most read article was news about PRO.PR winners, followed by news about Degordian’s campaign with abandoned dogs…

04/02/2019
Next Post
Lego's five tips for a successful launch

Lego's five tips for a successful launch










Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.