By: Adnan Arnautlija
INTERNATIONAL RECOGNITION FOR DESIGNER DUO FROM SPLIT FOR THE VISUAL IDENTITY OF AMINESS HOTELS&CAMPSITES
At the International Design Award (IDA), in the category of graphic design, creatives from the Split-based agency for creative communication CARLI + SOSA received double recognition for rebranding of the Aminess Hotels & Campsites.
In the subcategory “stationary” for the design of business documents, in strong competition among more than 1,000 submitted works from 52 countries of the world, they won the bronze IDA statue, while with the full branding of corporate identity for Aminess Hotels & Campsites the received the special Honorable Mention 2017.
“This is a big encouragement and confirmation for us that came at the right time. Croatian market is small and we often encounter clients who find it difficult to understand the importance and perceive the amount of work behind quality branding. For almost ten years we have focused on a comprehensive approach and detailed analysis of all aspects of the brand and its environment, which can, as in this project, take months. The design is only part of the process of branding and not its foundation. The new visual identity was implemented last year and guests received it great, but we are also very happy that the end result was acknowledged in the international, professional circles,” said Goran Šoša, who, along with Igor Carli, was the author of the award-winning project.
SHORTLIST FOR “MARKETING EXCELLENCE 2017” AWARD IN SLOVENIA ANNOUNCED
On 30 May 2017, in the framework of the Slovenian Marketing Conference (SMK), the Slovenian Marketing Association (DMS) will announce for the third time the winner of the Marketing Excellence Award. This award is intended for companies whose integrated marketing strategies and innovative marketing approaches show marketing orientation and are a role model for the entire business community.
In the two-step evaluation of marketing achievements, the jury selected 11 finalists in three different categories:
- B2B segment: Krka, d.d., Novo mesto, Renault Nissan Slovenija d.o.o., Sij d.d., Steklarna Hrastnik d.o.o.
- SMEs with the majority of business in the B2C segment: Lumar IG d.o.o., Podravka d.o.o. Ljubljana, Postojnska jama, d.d.
- large companies with the majority of business in the B2C segment: A1 Slovenija, d.d., Addiko Bank d.d., Big Bang, d.o.o., Mercator, d.d.
WEEKEND MEDIA FESTIVAL: INFOGRAPHICS AND VISUAL STORYTELLING
It has been scientifically proven that learning is easier and more efficient when it’s done in a visual way, and our brain processes images 60,000 times faster than text. Therefore it shouldn’t come as a surprise that infographics areliked and shared up to three times more than any other form of social content. Join the workshop at the Weekend Media Festival where you will get practical advice and adopt new knowledge about one of the strongest weapons of content marketing today with a focus on its enormous viral potential.
More than 90% of users of brands want advertising to be done through interesting stories. That is why the focus will be on application of visual storytelling method, which in the center of events doesn’t put the brand, but the targeted consumer around whom the entire story is woven. The whole process and the use of this method will be presented through case studies involving classical (static) and animated infographics.
NEW SERVICE OF REPRESENT COMMUNICATIONS: ‘REPRESENT CLUB’ CONNECTS INFLUENCERS AND COMPANIES
More than 80 influencers of various interests and talents became part of the Represent Club, a new service of the agency Represent Communications and a meeting place for influencers in the online community.
Represent Club was formed in order to help companies contact and communicate with influencers for their campaigns at different levels, but also to open doors for influencers and promote cooperation with companies and brands.
Represent Communications this year celebrates 15 years of operations on the Serbian market and in line with current trends pays special attention to the development of digital communication.
RETAIL CHAIN PEVEC BUYS Z1 TV
Pevec dd has acquired the majority stake in Z1 TV Ltd. and by entering the media business it expands marketing activities to producing its own series, through which they will introduce viewers to the “do it yourself” business segment, and will present the range of the largest retal chain of non-food products in the Republic of Croatia.
The company highlights that this is one of the most watched local TV channels in Zagreb, but also in the whole of Croatia, “which makes its role even greater because it is watched nationally via IPTV channels”.
NETFLIX TO BOLSTER MARKETING DEPT, ANNOUNCES 400 NEW JOBS AND TWO ORIGINAL SERIES IN EUROPE
Netflix is recruiting a number of senior marketers at its EMEA HQ in Amsterdam, as it announces the opening of a 400-job, multilingual customer service hub in the Dutch city and the creation of two new European original series.
The on-demand video platform is currently advertising for a director of partner marketing EMEA and brand partner marketing EMEA, as well as a number of senior roles in the DACH (Germany, Austria and Switzerland) region such as director of marketing and director of social media.
It is also on the hunt for an events director EMEA, a hint that Netflix’s high-production live experiences – prominent in the US – may be crossing the Atlantic.
The job search comes as the brand announces plans to hire at least 400 new staff by the end of 2018 to form its new multilingual European customer service hub. This will support 11 European countries – Belgium, Denmark, Finland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Romania, Sweden and the UK.
OGILVY & MATHER MOURN THE PASSING OF AD VETERAN CHRIS WALL
Ogilvy & Mather have paid a glowing tribute to advertising legend Chris Wall who passed away on Tuesday night following a brief battle with cancer at the age of 61.
The veteran copywriter is best known for leading technology campaigns for the likes of Apple, IBM and Microsoft during a two-decade long career at Ogilvy & Mather, during which he rose to the post of vice chairman of Ogilvy North America.
Wall’s association with Ogilvy stretches all the way back to 1996, when he first joined as an executive creative director before steadily working his way through the ranks to reach the top. Prior to this, Wall had spent a year at Wieden + Kennedy Amsterdam and had spent close to a decade at BBDO.
In the wake of his success with Apple for BBDO Wall went on to work with Microsoft at Wieden + Kennedy before landing the IBM role at Ogilvy. It was this latter role which cemented Wall’s reputation in the eyes of his peers by helping to revitalize a brand that had been written off as dead with a creative resurgence throughout the 1990s and 2000s.
