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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Opinion

Brand Minds 2019, or how Romania has a lot to offer when it comes to quality conferences

Business is not something to be managed, but developed

15/05/2019
in Featured, Opinion
5 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Jelena Mikić, Represent Communications

Brand Minds is one of the largest, if not the largest business and leadership gathering in Southeast Europe (without politicians, and thank God for that). The first Brand Minds was held in 2014 and has gathered, as the organizers say, almost 350 people, and today, one of the largest halls in Bucharest, the Palatalui hall, was packed with 4,200 participants! In 2020, organizers expect the arrival of 5,000 people, so Brand Minds is moving to the largest venue in ​​the capital of Romania.

Behind this success of the conference is, above all, perfect organization, which you can easily feel at every step, and which is for every professional praise. At the same time, this example of organization is a serious homework for all similar organizations in the region. The second factor of this incredible exponential success are the speakers, who don’t usually visit this region. They are leading professors, businessmen, authors and critical thinkers of our time. I will only say that the organizers back in 2017 brought Gary Vee, and today they brought Grant Cardone and Guy Kawasaki (whom I’ve been wanting to hear for a long time).

Already after the first sentences you hear it is clear to you are listening to professional speakers, thanks to the way they keep your attention, stimulate thought, systematize thoughts into clear and structured practical advice. On the other hand, you inevitably think of all the amateur attempts we are witnessing throughout the region – but hey, you have to start somewhere.

While the impressions are still fresh, I’ll go through the whole program. Before that, once again, all praise for the organization. I haven’t seen anything similar in a long time.

The event was opened and moderated by Jeffrey Roggers of Singularity University. Set up as a Silicon Valley project and a business incubator, Singularity has already produced a number of leaders whose focus on exponential technologies is an interesting project in itself, but more about that on another occasion. Jeffrey has asked all of us what skills and knowledge we are planning to use to “survive”, but also succeed in the world where Amazon has changed the retail industry, AirBnb disrupted the tourist industry, and where Facebook raised flags about serious political discourse. He challenged us to leave the conference with three ideas for our business and ourselves personally. I left it with 33. So interesting was everything that followed. Perhaps not all was new to me, but the way it was presented has definitely helped me systematize my knowledge and look at what I already know in a different way.

The first speaker was the leading and most quoted living psychologist, Dr. Robert Cialdini, who has devoted more than 30 years of his life to exploring how “persuasion” works. Dr. Cialdini has guided us through his six principles, thanks to which others should always say “yes” to us, namely: reciprocity, scarcity, authority, consistency, liking and consensus.

The next one was Grant Cardone, an American businessman, a real estate mogul, a speaker on sales and leadership. I have to admit that although I’ve been following him for some time, I’m not a big fan, because I’ve experienced him to be too “novel”. However, on the live stage he impressed me – incredible charisma, practical tips, mad energy – all this contributed to the fact that he left an impression of a big star. Cardone said that business should not be managed, but developed, that savings is an outdated concept, and that even the biggest corporations today take loans, but above all he said you can’t do anything without employees, and that your business can only grow with the growth of the number of people who work for you.

After a lunch break (and preparing lunch for 4,200 people is no small feat), there was a change that only highlighted the great adaptability of the organizers. Brene Brown, a speaker for which many people traveled to Bucharest and the author of numerous books, such as Dare to Lead, had to canceled her arrival a day before the conference due to serious family reasons. Instead of the classic excuse, the night before the conference organizers arranged a plane for the phenomenal Denise Jacobs from Miami, who spoke of the internal criticism which we all have, and which stifles our creativity. Another fact that amazed the skeptic in me is that her lecture is founded on science and biology, or rather the way in which synapses and other processes work, rather than the expected “believe in yourself, you’re awesome” talks. In addition to explaining how we block ourselves with our fears, Denise also gave a couple of helpful tips, and showed us a couple of exercises that will help us break free when needed. She also took us through some useful materials, like Adobe’s research called State of the Create.

Climbing the stage after Denise was Hitendra Wandwa, founder of the Institute for Personal Leadership. Here I have to be fully honest and say that this was one of the bleaker lectures. Not because Hitendra was boring, but because my character is more open to pragmatic topics of Cardona or the tips of Denise Jacobs, rather than Hitendra’s relatively philosophical thoughts. Yet, he made us all question how we perceive ourselves and drew attention to the fact that most often regret people have near the end of their life is that they lived to please others and forgot about themselves.

Next was the absolutely phenomenal Guy Kawasaki, one of my favorite speakers. He is entertaining, provoking, structured and full of personal anecdotes from life and work with Steve Jobs at Apple. A good part of every lecture he gives is also an homage to the late Jobs, who was a colleague and a friend. So, once again, he said that although the world is a much less interesting place without Jobs, it is certain that he is now telling God what to do, and how they should launch Universe 2.0 together. He made us all laugh when he showed us a picture of their team from Apple, which he called “the team of biggest egomaniacs in the U.S. before Trump’s administration”.

Last but certainly not least, Yual Noah Harari took to the stage – author of several engineering bestsellers, whether about biological, cybernetic or non-organic engineering.

Nine hours flew by. And finally, organizers already have a ready program for 2020 and have already started selling tickets. My warm recommendation to everyone reading this is to try to go to Bucharest next year.

Tags: Brand MindsConferencesRepresent Communications
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