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    Seven ambassadors, seven photogrephers, one story. The elegance of the collective.

    Novak Djokovic and Raiffeisen Bank International sign partnership

    No Joke The Deadline Extension Is April 30.

    Elan’s folding ski best wins in category with ground-breaking design

    Rok za prijavo del je podaljšan

    MediaCom Is Impossible Foods’ New Media Agency Partner

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    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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  • News

    Seven ambassadors, seven photogrephers, one story. The elegance of the collective.

    Novak Djokovic and Raiffeisen Bank International sign partnership

    No Joke The Deadline Extension Is April 30.

    Elan’s folding ski best wins in category with ground-breaking design

    Rok za prijavo del je podaljšan

    MediaCom Is Impossible Foods’ New Media Agency Partner

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Home News

24 Hours: Bronze Epica Award for the #Unwanted; Last call for Media Star of the Future; Speakers from eight countries at the SPORTO Conference…

McCann Beograd and McCann Podgorica once again have a reason to celebrate!

11/04/2019
in News
4 min read
For the #Unwanted to become #Wanted

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

BRONZE FOR MCCANN BEOGRAD AND MCCANN PODGORICA AT EPICA AWARDS

Monday was the first day of voting for the Epica Awards grand jury that gathered in Amsterdam to give the final opinion on the best that the creative industry had to offer in the last year.

Among the winners of the first day of jury sessions the Adriatic region had one representative – the project #Unwanted, by McCann Beograd and McCann Podgorica for NGO Women’s Rights Center, which won Bronze in the Events category!

https://youtu.be/rBc5RQX6Szc

SEMPL: LAST CALL FOR THE MEDIA STAR OF THE FUTURE!

More than 30 speakers from 11 countries coming to SEMPL

It is almost certain that every creative team has at least one person who, in addition to just starting their career in the media-communications world, deserves to climb the SEMPL stage with other winners. Once again, the Media Star of the Future will be announced at the Conference.

Will you propose your candidate? If they are younger than 32 and achieve excellent results in their work, if they are proactive, follow trends and create them, they can become a winner.

Propose your colleague and show how much you appreciate them.

You can nominate your candidate by the end of the week, November 16, 2018, at this link.

SPORTO 2018: SPEAKERS FROM EIGHT COUNTRIES COMING TO PORTOROŽ

Less than 10 days are left until the leading event in the field of marketing and sponsorship in sports in this part of Europe starts. The 15th SPORTO Conference will be held at the traditional location in Portorož, on 22 and 23 November, and will once again provide a great opportunity for business meetings.

This year, SPORTO is bringing speakers from eight different countries, who will share their experiences and knowledge – from sponsorships to (digital) communication and the engagement of fans.

You can read more about the conference program here.

SPORTO Talk this year brings Aleksandar Ceferin, UEFA president, while plans for EuroVolley 2019, which will be held in Slovenia next year, will be presented by Aleksandar Boričić, president of the European Volleyball Federation. All of this year’s speakers can be found at http://sporto.si/en/speakers/.

SBB IN A CONVINCING LEAD AS THE LARGEST DISTRIBUTOR OF MEDIA CONTENT IN SERBIA

Serbian Regulatory Agency for Electronic Communications and Postal Services, in its 2017 market review, states that it Serbia’s largest provider of media content is the Serbia Broadband – Srpske kablovske mreže d.o.o. (SBB), with a market share of 54 percent according to the number of subscribers.

Telecom Serbia occupies about 25 percent of market share in 2017. In addition to SBB and Telekom, there are also JP PTT Serbia, Kopernikus Technology, Radijus Vektor and Sat – Trakt. Measured by the number of subscribers, these operators collectively account for 92 percent of the media distribution market.

The most widely used distribution of media content in 2017 are still cable operators with approximately 990,000 subscribers (growth of 3 percent compared to the previous year).

HDD: OPEN CALL FOR DESIGNER ON THE PROJECT “CENTER FOR SHAPING EVERYDAY”


The project called the Center for Shaping the Everyday (COS), launched by the Croatian Design Association with its partners – the association Bacači sjenki, the Croatian Association of Applied Artists (ULUPUH), the Museum of Arts and Crafts (MUO) and the City of Zagreb – titled Culture in the Center – Support to the Development of Public-Civil Partnership in Culture, Operational Program “Effective Human Resources” was selected for grant funding by the European Social Fund.

The organization is therefore issuing an open call to all interested designers (individuals or teams) to submit their applications for the visual identity of the project. The deadline is 27 November 2018.

More about the project at www.dizajn.hr

BRITISH AD LEGEND LEAVES AMV BBDO AFTER 26 YEARS

Cilla Snowball, the group CEO and group chairman of AMV BBDO, is to depart the London agency after 26 years.

Snowball, a former AdAge Woman to Watch and one of the highest-profile women in U.K. business, is to pursue a “portfolio” career of roles. She’ll be succeeded by the current Chief Client Officer Sarah Douglas as CEO and current Managing Director Justin Pahl as group chairman effective Jan. 1, 2019.

Snowball departs after a strong year for the agency, with client wins such as supermarket chain Asda, and creative awards including three Cannes Grand Prix for work including Libresse’s ” Blood Normal” and Plastic Ocean/Ladbible’s “Trash Isles.”

In the wider industry she has served as chairman of the U.K. Advertising Association and president of WACL (the women’s advertising group), the Marketing Group of Great Britain and The Thirty Club of London. She also chairs the Women’s Business Council, is on the boards of both BBDO Worldwide and property company Derwent London, and is a member of the Facebook EMEA Client Council.

 

Tags: McCann BeogradMcCann PodgoricaSemplSPORTO
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