Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Aranutlija
BALCANNES JURY THIS YEAR TO CONSIST OF ADVERTISERS
BalCannes, regional show for best agency works announced the opening of registration in early June for its fifth edition, which will traditionally take place at the Weekend Media Festival in Rovinj. While the rules with the new award process will be presented at official websites of BalCannes in June, agencies can already start preparing their best projects.
The big novelty of this year’s BalCannes will be a jury composed of representatives from advertisers, some of the best in the region, which is an additional motive for all agencies to enter their works and impress clients which are more numerous at BalCannes with every year, and who are closely monitoring the agency successes. At the same time, advertisers are thus given even greater significance in the festival.
Since the quality of entries is growing each year, the new jury will have a tough job selecting the best projects of the regional market. Remember, the 25 most interesting works will be presented by agency representatives on stage, in five-minute presentations, in the main hall of the Weekend Media Festival in prime time.
Organizers of BalCannes are Croatian Association of Communications Agencies (HURA) and the Weekend Media Festival.
DIALOG SIGNS CONTRACT WITH OPTIMA TELEKOM; DANIEL HAJDEN FROM GRAYLING TRANSFERS TO DIALOG
Dialog Komunikacije, one of Croatia’s leading agencies for communication management, signed the contract on representation in public relations with Optima Telekom. Optima Telekom account will be led by Daniel Hajden, who transferred to Dialog from the agency Grayling.
The agreement with Optima Telekom among other things includes consulting in public relations, development of communication strategies and support in media relations. Irfana Bašić, head of communications at Optima Telekom, said: “The competition that we carried out in March this year received applications from leading Croatian agencies for public relations. We chose Dialog Komunikacije because of the winning combination of strategic thinking and experience in working with the media.”
Along with Optima Telekom account, Daniel Hajden will be responsible for carrying out communication projects for Booking.com. He spent eight years at the agency Grayling, working with some of the leading international companies, such as Tele2, Samsung, British Airways, SCA and Mars. He will join Dialog in the position of senior consultant.
MCCANN TO OPEN EXHIBITION ‘TRUTH ABOUT YOUTH’ ON WEDNESDAY
On Wednesday, 25 May, at 19.00 hours in the Culture Center Parobord, McCann will open the exhibition titled “Truth about Youth”, at which ten young artists will present their works inspired by the list of the top ten role models of young people in Serbia. The list of role models was created as a result of the research by the McCann Truth Central on youth in Serbia and their role models.
Visitors of the exhibition will have the opportunity to see how young artists experience and see today’s role models of youth in Serbia, including Novak Đoković, Nikola Tesla, Aleksandar Vučić, Svetlana Ceca Ražnatović, Jelena Karleuša, Steve Jobs, Angelina Jolie and others. As they themselves stated, young people chose for role models those people who climbed to success with their own work, consistency and persistence, those who own a dose of authority and inclination to live life by their own rules.
MAYOR OF MARIBOR TO OPEN BLOGOMANIJA
Fashion & Beauty Blogomanija which will be held from 8 to 12 June will bring together famous names of regional fashion and online scene. At the opening of the conference, participants will be welcomed by Andrej Fištravec, Mayor of Maribor.
The leaders of Maribor have recognized the importance of the third regional Blogomanija, given that fashion and beauty, as well as internet entrepreneurship, are closely linked with innovation and encouraging micro and regional economy. Entrepreneurship is the activity that the online environment as such potentiates and develops, and successful people in the region have succeeded in monetizing their view of the fashion & beauty through a variety of Internet tools. Recognizing the importance of these – from the traditional point of view – new influencers by large houses, is evidence of the change of course in marketing and acquisition of new customers, as well as in business in general.
Pohorje has provided organizers a unique scenery for all recreational and entertainment content planned between lectures, the city has provided venues for four big parties, and the hotel Habakuk is there for the essential relaxations in the magnificent spa center. The main stars of the event, however, will be lecturers – more than 150 of them, and guests who are already over 500 strong.
FIRST FRIKOM ICE CREAM FEST
A large number of Belgraders gathered this weekend at Tašmajdan to mark the first holiday of ice cream, organized by Frikom, and dubbed SladoleDan.
Belgraders were delighted by the celebration organized in honor of ice cream, as well as many interesting activities that were mostly aimed at children: socializing with mascots, clowns, stilt walkers, board games, facepainting, etc.
Tašmajdan this Saturday was a melting pot of people. All enjoyed the new flavors of ice cream which the company Frikom provided for all visitors.
HEINEKEN LAUNCHES GLOBAL SEARCH TO FIND A SECOND MEDIA AGENCY
Heineken is launching a search for a second agency to handle global media planning and buying at the world’s third-largest brewer.
The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network.
AAR Partners, London, is handling the current search process which is being led by Gregory Kukolj, Heineken’s global head of media and digital. When SMG won the business in 2012, prevailing over WPP’s Mindshare, global spending was estimated at $335 million. In the U.S. alone last year, Heineken spent $153.2 million on measured media according to Kantar Media.
Kukolj, who joined Heineken right before SMG was selected four years ago, said he is looking for an agency with complementary skills and geographic reach to SMG. Kukolj said Heineken will continue to work with SMG in the 30 markets where it has an existing relationship with the agency. He denied any intent to bring in an agency to replace SMG, which handles Heineken’s 15 largest markets, contributing 80 percent of the company’s sales.