Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Andrew Canter and Uroš Goričan
There’s only seven days left until the start of the Golden Drum, the largest and most important event of the communication industry that takes place in the Adriatic region. Today we wish to present you a panel and a lecture that are sure to thrill you if you join the audience of the festival that takes place from 18 to 21 October in Ljubljana.
Future looks bright for brands & content
A conventional form of advertising doesn’t work well anymore. Pretty posters and shiny magazine ads are no longer enough. Communicating ideas has to get more creative than ever before. We have to make stories worth watching; games worth playing and music people will want to listen to.
More and more companies are aware of that and the future of branded content appears brighter and brighter. Branded content will be discussed by Andrew Canter, GlobalChief Executive Officer, Branded Content Marketing Association / Chief Content Officer, Global Living Brands, United Kingdom, Elena Grinta, Founder and General Manager, Branded Entertainment Observatory (OBE), Italy and Uroš Goričan, Creative Director, Publicis Groupe, Slovenia who will be leading the debate.
More about the panel here.
Kill boring with Darre van Dijk!
Whether it is House of Cards on Netflix or cat videos on YouTube – you have to find a way to tell your story differently. “Dig into topics that appeal to your target market and step away from what is conventional in your branch,” remarked Darre van Dijk, Chief Creative Officer, TBWA/Neboko Amsterdam, Netherlands. He is coming to Golden Drum with a speech Kill boring!
One of the best storytellers in advertising has an enviable award list with over 180 awards so far, 13 of which are Cannes Lions.