By: Adnan Arnautlija
KICK-OFF MEETING OF CREATIVE DIRECTORS – MAKE OUR UEPS DAY BETTER!
Serbian Association for Marketing Communications has invited the creative directors of its members to mingle and jointly improve and refresh the annual award ceremony, which in the world of marketing workers has a great reputation.
Before the announcement of this year’s competition, Association will talk with creatives in a relaxed and pleasant atmosphere, and gather suggestions and proposals that will contribute to making this well-known event shine in all its glory.
UEPS, as the oldest national association in this industry, for 55 years now in its contest evaluates the overall production of the Serbian marketing scene. In addition, over the last twenty-odd years the Lifetime Achievement Award is presented, which celebrates the most powerful professional achievements of individuals whose actions gave special indelible marks in time and space. Dragan Sakan, Vladimir Čeh, Miša Lukić, Ivan Stanković, Srđan Šaper, Nadežda Milenković … are just some of the names that now make up the Club of UEPS laureates.
EUROBEST: ADVERTISER OF THE YEAR IS HEINEKEN
The organizers of Eurobest European Advertising Festival, which will be held from 30 November to 2 December in Rome, chose Heineken for Advertiser of the year, because of its dedication to creativity and innovation in business. Eurobest’s Advertiser of the Year title each year celebrates those brands that are characterized by innovative marketing activities that encourage creativity in their advertising agencies.
Since 2008, Heineken has won 37 awards at Eurobest, including three Grand Prix awards. At the International Festival of Creativity Cannes Lions, six Heineken’s brands have won a total of 41 lions and the Grand Prix in the category of creative efficiency, and in 2015 the Dutch brewery was awarded the prize for the Advertiser of the Year.
“We are proud to have received recognition for the Advertiser of the Year. Creativity allows us a competitive advantage that helps us to grow, both in terms of promoting our brands, and in the sense that the best people come and stay with us,” said Ian Wilson, senior global marketing director at Heineken.
ANOTHER GLOBAL RECOGNITION FOR MG MIVELA
Mg Mivela water, the only natural mineral water which is ranked in the top three functional waters in the world, was awarded with yet another prestigious award – the Superior Taste Award for 2016, by iTQi International Taste and Quality Institute as the leading European organization in Brussels that tests and promotes food and beverages of superior quality from all over the world.
ITQI Institute applies rigorous international standards when evaluating products, and the awards are in line with Michelin quality assessment. Winners can use this tag for a period of three years after winning one.
Mg Mivela is pumped from deep layers of soil, where water dissolves minerals in contact with rocks, whose specific ratio and amount give Mg Mivela a unique composition. A liter of Mg Mivela water per day meets the daily requirements for magnesium, which is why it is recommended for all ages, regardless of gender.
The specialty of Mg Mivela water is also that it comes in two levels of carbonation – carbonated and slightly carbonated.
DIABLOG CONFERENCE TO BE HELD IN ZAGREB IN ONE MONTH
DIABLOG, or dialogue with bloggers, is the first Croatian conference about bloggers and blogging community, which will be held in Zagreb, in the space of HUB385, on 10 November, 2016.
DIABLOG aims to become a key platform for the exchange of thinking and attitudes among bloggers, agencies, media and advertisers, which together create a specific marketing communication, without which today is unthinkable to create successful brand campaigns.
DIABLOG will include the premiere presentation of the first Croatian research of bloggers and blogging community with a focus on areas of lifestyle and gastronomy, and the main guest-lecturer is Doris Steiner, who comes from one of the world’s leading communications agency, Ketchum. Doris works with companies such as A1, Logitech and Danone and is a winner of several prestigious awards, including the PR Young Cannes Lions.
News about the conference can be followed on Facebook and Instagram pages of DIABLOG.
EDUZGRAF OPEN CALL FOR STUDENTS TO APPLY FOR ZGRAF 12 THEME SOCIAL RERUNS
EduZgraf calls students to enter their works for exhibiting at Zgraf 12! All interested BA and MA students of graphic design, visual communications and similar disciplines, Croatian and international, are invited to enter their works in the public call for exhibit. This year’s theme is called Social Reruns and the student exhibition will be presented as a separate segment along the works of professional designers selected for the central Zgraf 12 exhibition, consisting of Review and Theme.
The aim of this public call is to support and endorse young up-and-coming designers and compare their work to the work of already accomplished professional designers. The submitted entries should primarily be new solutions designed as original concepts to the official Zgraf 12 theme, Social Reruns. However, existing works covering the same matter are also eligible to apply. The works can be made in any medium and focus on a specific segment of visual communications (illustrations, photography, typography) or audiovisual media.
The exhibition will include works/projects designed and/or realised in the period between 1 January 2013 and the closing of the public call. At the moment of the making of the work/concept, their authors must be students. The works/projects can be individual, collective or mentored.
Submission deadline is 5 November 2016.
All entries are to be made exclusively via: eduzgraf@zgraf.hr.
