Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The second Piknik will soon be held in Zagreb, and the preparations for the Weekend Media Festival are also steaming up. We were interested to know how things are rolling so we talked with Tomo Ricov, director of the agency Pepermint. Read on and find out what the theme of Piknik #2 is, who the speakers are, what’s new, and how the preparations for the Weekend are going. Piknik is organized in Zagreb every two months, and the organizers are the agencies 404 and Pepermint.
Media Marketing: What were your impressions after the first Piknik?
Tomo Ricov: Awesome! You can really feel a huge need for this type of gathering. Our industry must meet more often to exchange ideas, experiences and contacts – which is why Piknik was created – and it seems to me that it’s on the right track to become a traditional place for informal networking all year round. It’s important to socialize with peers, partners and customers outside the business framework, and Piknik offers just that – business and partying in one place. Piknik – Think & Drink :)
Media Marketing: What can we expect from Piknik #2? Are you introducing some new elements?
Tomo Ricov: We constantly try to introduce new ideas and formats, but above all we want to cover subjects that are topical in the world but which are not discussed enough in our parts. We have to compare ourselves with those who are better than us, learn from our colleagues who set global trends and we will bring everyone we can to Zagreb. As of this year, we are introducing Domaćice (Homemade) – a format in which we will showcase our own agencies, those with whom we live and work every day, and we’ll hear how it’s done in the outside world from the Harvard crew.
Media Marketing: What can we learn from the Harvard crew, and what from Domaćice?
Tomo Ricov: Domaćice aims to present the best that the domestic scene has to offer. We’ll see the work and the thinking of the most interesting people standing behind all these campaigns that surround us every day. Our guests from Harvard will present on how to live and work in a global corporation. More and more people develop their careers through global corporations, and change countries and markets many times in the process. More and more experts from this region live in this way, and more and more of our clients have managers who are here only temporarily. I believe there’s no better example of this than the people from Harvard, who will tell us first-hand what that kind of life is like.
Media Marketing: Are you planning a Piknik outside Zagreb?
Tomo Ricov: Not for now, but never say never. Who knows what awaits us.
Media Marketing: Preparations for the Weekend are well under way. Where do you draw inspiration from, after nine years of the event?
Tomo Ricov: As I already said, we saw that our communications industry really has a need to meet. Piknik was created as an extension of the Weekend Media Festival. And it turned out to be a really good, successful decision. And where does the inspiration for the Weekend come from? To be honest, Weekend is our inspiration in itself! That vast amount of positive stuff in one place gives us the will, the strength and the ideas to continue. We love doing the Weekend and, hopefully, people can feel it.