Opinion

By: Adnan Arnautlija, Executive Editor, Media Marketing Last week, Epica Awards gathered the representatives of world media dedicated to creative industries for the 32nd time,...

By: Sara Huljak, Dialog komunikacije Going towards the third edition of the DIABLOG Conference in Zagreb, to be held on November 21, 2018, which will...

By: Keith Reinhard; Source: AdAge It's fair to say that advertising's contribution to our clients' growth and profit is undervalued by consultants, by financial professionals,...

By: Cvetanka Joševa, Digital marketing Manager, Represent Communications Skopje When I go back to the beginning of my career, when I started working in the...

By: Bor Klemenc Mencin That was fast. It seems like only yesterday that I wrote my first entry. I remember feeling tired and fed up,...

By: Lazar Bošković, creative director, AgitPROP There are two common and superficial approaches to explaining the term “digital transformation”. The first form of naive interpretation...

By: Adnan Arnautlija At the end of last week we once again joined the team on a set of the new, fourth edition of Konzum's...

By: Adnan Arnautlija There’s only about ten days left till the Epica Awards in Amsterdam. Once again, an independent and impartial jury will gather, composed...

By: Kemal Koštrebić, marketing research expert Market research fair Research and Results, or in German the Markforschungsmesse (it’s not so difficult to pronounce as it...

By: Zoran Avramović, Marketing Director, football club Crvena zvezda When his shoes first appeared, Michael Jordan said “I can’t explain it, and no one can...

By: Lazar Bošković, creative director, AgitPROP Can Artificial Intelligence, some human-like machines, produce MEANINGFUL ORIGINAL content? What can robots really produce of the four possible...

By: Shahin Ghoreishi, Strategic Account Executive For long, VUCA has been the biggest concern of leaders in the world, but what makes it even harder to defeat...

By: Rilind Elezaj, Digital Marketing Specialist If you are an e-commerce entrepreneur, metrics are everything. Measuring and optimizing everything about your store can be the...

By: Mark Ritson, adjunct professor, Melbourne Business School Source: The Australian There is no higher award in marketing or media than an Effie. ­Despite an...

By: Marija Pavlović, Senior Copywriter & Digital Strategist, DNA Communications In an effort to see what is affecting the current trends in the domain of...

By: Nataša Božinovska Mirkova, Managing Director, Represent Communications, Skopje When I go back to my beginnings in the digital marketing world, back to 2005, I...

By: Branimir Brkljač Maybe you took part in the Ten-San sunscreen competition? What, you don’t know what I’m talking about? Ten-San published caricatures done by eight...

By: Alfred Maskeroni, AdAge To hook a big fish, you probably need a large boat with a huge crew, right? So it stands to reason that...

By: Andrea Štimac Being an advertising agency maven for a long time in this volatile, uncertain, complex, and ambiguity world - gave me an urge to start doing something...

By: Mehmed Mahmutović, Copywriter After I stopped training volleyball I noticed that the brain stretches differently than the body. It’s much more painful, but when...