Drugi jezik na kojem je dostupan ovaj članak: Bosnian
An agency, like any other business, can be viewed through the prism of numbers. So here they are, in the infographic below. So that’s how companies are compared: this one has this many employees vs. that other one which has this many employees; this one has this much income vs. that other one which has this much income … And that’s OK, the numbers are important, business is important.
From the very beginning – although perhaps we didn’t pay it much attention – we had a different approach to business. We wanted to create a place where we do what we want to do, the way we want to do it, and with whom we want to do it. Only after that we looked at the business side of the story.
We always tried to do things differently. First we were “those people down from Split, working community management,” and then we were “those people who came to Zagreb now and like want something”, and then we were those people “who simply can’t put things together since they came to Zagreb”. In our own strange way, we always went upstream in terms of what should be done and how things are done. At one point, we didn’t go to pitches at all. To any such invitation we would only respond either that we don’t have the time or frankly that we don’t do pitches, so if a client wants to work with us, they can get an offer and hire us. And then we decided – because we honestly came to see it as cool and fun – to go to pitches and do creative solutions and campaigns. Currently, we are at that stage, we’ll see how long it’ll last :-).
From the very beginning we invested greatly in content marketing. The figures are provided in the infographic, but we’d also like to look back on the thousands and thousands of visitors to our blog (in fact hundreds of thousands), and thousands of readers of eBooks, thousands of subscribers to the newsletter … We never could even think that our activities would educate so many people and convey them our knowledge of digital marketing.
Clients deserve special mention. Realistically, clients are our bread and butter, but we have always worked best with the clients with whom we had built up a maximum friendly and trusting relationship. Such collaborations brought us the most satisfaction and then we achieved the best results. Dear clients, cheers!
In the end, all our employees and colleagues. Formally they are employees, informally they are family members. These are people who shed “blood and sweat” for the agency and push it forward. These are the people who see the agency as their own personal playground and a training ground where they can thrive. These are the people that you get mad at because they didn’t call you help them move. These people are the investment and the biggest capital of this agency.
What next? We are working on a grand internal story. We are preparing for an even stronger breakthrough to the international market. Rebranding. Always forward, #uvikkontra. (#alwayscontra)