Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Amir Sipović
Lida Hamar Paladin is the director of the Croatian agency Hamar Media. The agency operates in the fields of marketing, promotion and public relations. Lida says 2015 was an excellent year for her, and that she expects 2016 to be even better. She is looking forward to the beginning of the year, because she expects a gift from her husband – a Boston terrier.
The year 2015 was dynamic at the very least, and I enjoyed every minute of it. I can safely say that I am satisfied and that we fulfilled the plan we set at the beginning of the year. Hamar Media, a small agency, worked on large projects in 2015, the kind that even a large agency would be proud of.
In 2015 there were three areas in which we wanted to make significant progress.
First, to introduce ourselves to companies and agencies and offer our marketing, promotion and public relations services. Although the agency is known as one of the leaders in the marketing and promotion of various of concerts, festivals and events, as well as for the management of performers, as an organizer of concerts, this year we expanded the public’s perception of our work, so we were engaged by companies from a variety of fields in the development of their marketing sector.
The second part of the plan was to raise the level of technical support in order to provide our clients with even better service. In cooperation with our partner Gorilla IT, Hamar Media designed and implemented a service called Playout Music Service, which is intended for employees of radio stations and performers. In just three months since the launch of the service, we recorded more than 150 registered radio stations from around the region, and we presented 90 songs. Along with the service, we have also implemented a quality system for sending newsletters.
And the third, but by no means least important part of the plan, was to elevate our publishing sector.
In Hamar Media we work to promote the brand, so we launched a blog, and we established a collaboration with the portal Večernji.hr. The blog is called Iza reflektora (Behind the Spotlight) and it gives us the ability to explain in detail how things work in our business, but it also enables me, personally, the space to introduce my readers more closely to some of the things that make me happy.
The year 2015 literally flew by, but I’m satisfied and happy because we are looking forward to an equally successful 2016.
In our schedule we have four large projects lined up to September, along with all our other obligations, of course, which we fulfil with pleasure and ease.
As far as my private life is concerned, although I don’t perceive my job as an obligation, but as something that makes me happy, it’s still necessary to recharge my batteries now and then, and I always do that when traveling, so I will conclude 2015 with a short trip to Bled in Slovenia. In early 2016, I look forward to a gift from my husband – a Boston terrier.