Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Amir Sipović
Lana Mujičić, a young copywriter for the Zagreb agency Kofein, was not loquacious in her account of what 2015 was like for her and what she expects in 2016. But I guess that’s how it goes with copywriters – to say what’s most important in as few words as possible.
“In the agency, i.e. my professional life, a lot of things happened for me in 2015. There were various pitches and projects, and I would definitively assign the title of the best of 2015 to the smaller and sweeter ones. I hope that in 2016 there will be even more of those small, fun opportunities, but I also hope to win major tenders. I have no need to make larger-than-life New Year’s resolutions because whenever I’m ready, then I act on them. It doesn’t even have to be on a Monday! My general plan is to continue to develop. I try to think in a systematic, integrated, out-of-the-box manner, and, if possible with added value. As for my desires for my private life, I’m pretty simple and comprehensive – be happy :)”