As you sit in a large hall feeling grateful to the man who invented air conditioning, you turn your head and suddenly get the feeling like you’re at a session of the United Nations. All around you are people from all over the world, and together with you they’re waiting to find out who made the best ads this year.
The award ceremony starts, and with them the questions. I’ll mention only the most important ones. When the campaign which I call Man boobs won the gold, I wondered – how come I didn’t think of that? For half my life I’ve been looking at them in the mirror, but I never thought of that.
The next day you visit the exhibition of shortlists, in categories whose winners are already known. You look at the great works that have not won awards and the following question pops to mind – why didn’t this great work win? I have no answer to it. When the jury was judging the entries I was doing some other things.
At some point you go back to the great hall and Iggy Pop comes out to the stage. So you tell yourself – OK, I can check this on my bucket list. The guy starts talking, you listen, laugh… he’s cool, so you wonder – why don’t I deal with music? Then you remember that you can’t sing, can’t play instruments…
This year, I enrolled in a workshop Masters of Creativity, where some really big people from the world of advertising teach you their little secrets. It was cool, but that’s not all. During the masterclass, there was a contest after which the winner goes to the stage to take the award. Divided into teams, we began to work. After the presentation, a question lingered in the air – can we win? You remember the shortlists and those works that haven’t won prizes, and then you cautiously tell yourself there are some theoretical chances.
While the jury decides, you sit with your team and talk nonsense. Anything to pass the time. You go back to the hall and find out that the best idea won. A good idea, better than the one presented by your team. A round of applause and congratulations to the winners. They deserved it. Thanks to years of experience in not-winning all sorts of advertising awards, there was no great sadness, I just wondered – how will I do better next year?
@Darko, congrats. It’s great.
