Source: Marketing 365
There was a time when we could say advertising is very simple. You take the product, emphasize its “special” functionality, say that it is very fun and cool, and then pack it all into some serious/humorous/documentary style through which we will convey the messages that should stir brand loyalty or shopping.
But times change. People change, and that also reflects on the personality of brands and their values. Over the last couple of years people have been placing social responsibility high on their lists of priorities and topics of interest. That’s why it is a theme that brands cannot avoid. They must be encouraged to upgrade their communication with the attitude on the general wellbeing.
One such attitude is the loud NO to prejudices and the support to diversity. A character is recognized through actions, and one such action and campaign is being implemented these days by the beer brand Zlaten Dab Prilep from Macedonia with the messages #noprejudices and #nolabels
Media campaign of Prilepska pivovara launched a limited series of half-liter Zlaten Dab bottles without a label, as a sign of support for diversity, and the release of prejudice. Part of the proceeds from each bottle sold will be donated into humanitarian causes.
