Zeynep Dereli, executive director at APCO Worldwide will participate in this year’s PRO.PR Conference where she will hold a lecture on “The Art of Business Diplomacy – Good PR”.
Prior to her employment in the field of PR, Zeynep Dereli has actively participated in politics of Turkey. In 2009 she was part of the Istanbul county council and later served as a consultant for the Turkish Minister of Culture and Tourism. Currently, Zeynep works as an advisory council member at SOAS. She is also a member of the Board of Directors of the Turkish British Chamber of Commerce and Industry and is senior advisory board member of the British Chamber of Commerce of Turkey.
Lecture titled “The Art of Business Diplomacy – Good PR” is scheduled for 8 April and deals with topic of importance of business diplomacy and PR compliance and how it can bring various benefits to parties involved in the process.
14th PRO.PR Conference will take place in Budva 7-10 April 2016, and will host numerous international PR and communication experts.
