Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Preparations for the ninth edition of the Weekend Media Festival are in full swing. The largest communications Festival in Southeast Europe this year will be held from 22 to 25 of September at the premises of the old tobacco factory in Rovinj. General sponsor of the Weekend Media Festival is Adris Group.
Weekend will again this year host more than 4,000 media and communication professionals. Over the three days of the festival, in five parallel conference rooms, they will discuss current topics from the world of media, PR, marketing and the entire communications industry.
Among the topics to be discussed at this year’s Weekend, the one that stands out is the panel “Has TV come to an end?” The television market is going through significant changes and digitalization has a decisive influence on its future development. The increase of online video and OTT platforms are changing the way we receive content and how we consume it. Online video has increased the total consummation and has become a complementary medium to television, but the big changes are right around the corner. At the Festival, the leading media and communication experts will discuss how these changes will affect television networks, who are the new players on the markets and what do these changes mean to the end users.
Another topic that has been sparking numerous discussions is native advertising, which has shown significant growth in the past few years as part of content marketing. Compared to this growth, native is a product that has triggered much controversy. On one hand, many are happy because they finally have a model that can bring new profit to the media; while on the other hand, many see native advertising as the end of journalism. The Weekend is preparing a panel on what native advertising actually is and whether it marks the end of journalism. Or could it be media’s savior?
The Weekend Media Festival will also host a plethora of international speakers. One of them will be Zrinka Lovrenčić, the managing director of “Great Place to Work” in Australia. Zrinka will hold a lecture about a unique model which helps companies create “a great place to work for their employees” while simultaneously increasing shareholder returns.