WARC has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.
Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.
The Best Use of Data category recognises the role of data in an effective communications strategy and will be led by Nicole Kane, Global Media Director, McDonald’s who oversees the company’s global partnerships, strategy, and agency relationships.
The Effective Use of Tech category rewards communications that have effectively used or combined emerging platforms or technology in the media mix. This year, it will be chaired by Andres Polo, Vice President, Digital Marketing, Visa, Latin America and the Caribbean Region. Andres is responsible for driving the evolution of global consumer digital, social media and mobile strategies.
The Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. It will be chaired by Jerry Daykin, Head of Global Digital Media Partnerships, Diageo.
Full biographies of all jury members are available here, alongside the Effective Channel Integration jury, which has already been announced.
The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The closing date for entries is 19 September 2018. More information and details about how to enter can be found here.
