PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Virtual Tesla – Present of Direct Media for 15 years of operation

Exhibition “Experience Tesla” – an innovative step forward in museology in Serbia

08/07/2016
in News
3 min read
Virtual Tesla – Present of Direct Media for 15 years of operation 7

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Within the innovated exhibition at the Museum of Nikola Tesla, visitors will be greeted by the great scientist himself, in the first virtual reality setting in the world dedicated to Tesla. Nikola Tesla in four stages of life, from youth to old age, will come to life from the 8th of July in the unique exhibition called Experience Tesla, donated to the Museum by Direct Media for the Tesla’s jubilee and fifteen years of Museum’s successful operation.

“With the VR exhibition, as the latest segment of the new setting in the Nikola Tesla Museum, we keep pace with the global trends in museology. The new exhibition reflects the spirit of time in which Nikola Tesla lived and worked, and through its virtual segment we want to offer visitors a modern and extremely direct interaction with Tesla’s legacy and doctrine, and at the same time we make it more available for his admirers around the world” said Branimir Jovanović, director of the Museum of Nikola Tesla.

By placing VR headsets on their head – similar to a helmet – visitors to the museum will be able to immerse themselves in the virtual world of Nikola Tesla and through five stories hear from the scientist himself about his achievements, find out more about his relationship with Edison, why he never married and assist him in his experiments.

“Tesla had devoted his entire life to innovation, wishing that his patents would benefit humanity. Based on this principle, and believing that modern technologies and companies themselves should have a purpose for the community, by donating the exhibition we wanted to convey the values which Tesla advocated,” said Jovan Stojanović, CEO of Direct Media.

What’s it like to stand next to Tesla in its hydroelectric power plant at Niagara Falls, assist him at Colorado Springs or on platform of the tower on Long Island; what was Tesla’s room like in the famous New Yorker hotel, and what was his vision for the future? These scenes are part of the virtual exhibition which is signed by Vitomir Jevremović from Digital Mind.

“Visitors will have the feeling as if they are really standing next to Tesla. He will address them, and at any point they will see his emotions. Thanks to the extensive museum holdings, original photographs, as well as Tesla’s personal belongings, we have completely reconstructed Tesla’s laboratories, sites of his greatest inventions, and his character. This will be an experience that inspires and awakens the desire for knowledge,” said Vitomir Jevremović, author of the exhibition.

After the world’s largest museums that relatively recently included virtual reality in their settings, this communication trend in the year of Tesla’s jubilee comes to the Nikola Tesla Museum. With this, the museum will become the first cultural institution in the world that has used the technology of virtual reality to revive the character of the great scientist. Museums of virtual reality are a certain future of museology, where the visitor ceases to be a passive participant in the exhibition, and becomes an active part of the story that’s happening all around him, the second they step into the virtual world.

After the opening of the setting Experience Tesla, a smartphone app will be launched, as well as a website with 3D view, so that all those who are unable to visit the museum, including visitors from around the world, will be able to interact with the world’s biggest inventor and learn about his achievements.

 

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You can follow the project at www.doziviteslu.com and social networks:

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