Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AS OF MONDAY HYPO BANK CHANGES NAME, VISUAL IDENTITY
As of Monday, 11 July, Hypo Bank will change its name, becoming Addiko Bank. With this, the trademark hippopotamus – Hypo – will also become a thing of the past, as well as the light gray color that will be replaced with red.
New features of the brand will be seen in offices from Monday, as well as on websites and in mobile applications. The complete rebranding of branches will be carried out by end of September.
“The change of color and the name are not the most important thing. We are aware that we must change other things as well. This is only a symbol that we are willing to change. To become simpler, more direct and clearer,” said Mario Žižek, Chairman of the Management Board.
With this move, the new group owner, Advent International, clearly wants to dispense with the shady practices of the bank from the 90’s that have tarnished her image.
“From the beginning we were aware that we have to change the name that has these stains on it,” said CEO of the Group, Ulrich Kissing.
GLOBAL PR NETWORK EUROCOM WORLDWIDE EXPANDING TO CROATIA, SLOVENIA, SERBIA
Photo: Krešimir Petković, director of the agency Visicom PR
Global network of independent PR agencies Eurocom Worldwide has certified Visicom PR – regional agency based in Zagreb – as its partner in Croatia, Slovenia and Serbia. Eurocom Worldwide is an association of 33 independent communications agencies in the field of technology, industry and commercial sector, with offices in 55 world capitals, and representing more than 1,000 clients on five continents.
The network Eurocom Worldwide is present in Western, Northern and Eastern Europe as well as in North and South America, Asia, Middle East and Africa, and its expansion to Croatia, Slovenia and Serbia further strengthens the network’s capabilities and provides even greater global presence, unified approach to managing campaigns and transfer of communication messages.
“With great pleasure we become part of a global network, Eurocom Worldwide, through which we will represent the region in the international network of the best independent agencies in the field of B2B business and technology. This partnership is a confirmation of our many years of investment in the quality of services and focus on the regional market,” said Krešimir Petković, director of the agency Visicom PR, which except in Croatia also operates in Serbia, Slovenia, Hungary and Greece.
COKE ZERO SUGAR LAUNCHES WITH £10 MILLION CAMPAIGN
Coca-Cola has unveiled its first TV ad campaign for Coca-Cola Zero Sugar, the reformulated and rebranded no-sugar Coke, which was, until recently, known as Coke Zero. The ad continues Coca-Cola’s brand message for Coca-Cola Zero Sugar, which the company claims tastes more like regular Coke than the Coca-Cola Zero it replaces. The spot was created by the Madrid-based WPP shop Sra Rushmore and was directed by Pucho Mentasti for the production house Mister, with MediaCom handling media buying.
Coca-Cola Zero Sugar was first announced in April alongside a global packaging overhaul for the Coke range. The reformulated beverage will only be available in the UK, supposedly due to local taste preferences.
TWITTER DEBUTS LIVESTREAMING WITH HIGH DEFINITION BROADCAST OF WIMBLEDON
Twitter is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network’s livestreaming of Wimbledon is Twitter’s first broadcast in high definition.
“Twitter is increasingly a place where people can find livestreaming video, and that includes exciting sporting events like Wimbledon,” a spokesperson for the San Francisco tech company said via email. “This livestream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form.”
A news feed showing tweets about the tennis matches appears to the right of the live video unit, which can be enlarged to full screen. Indeed, it just got a bit easier to watch the action and work—or act like you are working, at least.
Video ads are not running during breaks in the action. Additionally, Twitter doesn’t appear to be selling Promoted Tweets specifically for the Wimbledon stream while focusing on the user experience, but it seems likely that targeted ads will appear alongside sports video content on the social network in the near future.
IKEA APPOINTS BOTH GROUPM AND DENTSU AEGIS TO GLOBAL MEDIA ACCOUNT
Ikea has confirmed that it has appointed both GroupM and Dentsu Aegis to handle its global media account, which is worth an estimated €400m.
The unique partnership deals mean that each of the brand’s local markets will turn to either of the holding group’s agencies to take care of their media buying.
Back in March, the Swedish retailer announced a global review of its media relationships as it looked to consolidate the business which was being spread across five different holding companies including WPP, Dentsu Aegis and Vizeum.
“After our search and having received four very strong strategic proposals, we are pleased to announce we will be working with both GroupM and Dentsu Aegis. We thank all the agency groups for participating and for all their hard work,” an Ikea spokesperson told The Drum.