Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Want to know what the view from the Eiffel Tower really looks like? Curious about the latest fashion collection? Don’t know how to combine foods and are undecided in choosing your food? You’d like to peek into the hotel room before you arrive there?
The creative team of the company Ketchum, a leading global consulting company in the field of communications, explored the infinite possibilities of virtual reality (VR) and gave the answers to some of these questions.
Just as mobile technology has transformed the way we achieve contact with consumers and other influencers, the VR will do the same now.
“In the world of communications we are at a turning point when it comes to innovation in brand promotion. Thanks to the VR technology, we will not only produce innovative content, but we will create complete customer experiences. Virtual reality will not only change the way we build relationships with consumers, but also the essence of how we design creative and quality content,” said Vera Perović, Client Service Director of the agency Olaf & McAteer, Ketchum’s partner in Serbia.
Following are the five predictions made by Ketchum’s creative team on how virtual reality will transform a variety of industries and the ways they engage the consumers:
1. Hospitality and Tourism:
Planning that next vacation getaway? The hotel brand experience will start before you arrive. VR will allow you to experience the exact layout of your hotel room before you book it, and may even allow you to personalize it. Virtual concierges could also become the norm to help enhance your vacation experience beyond just your lodging.
In the tourism industry, VR could allow you to see the places around the world you are interested in like the breathtaking waterfalls in Maui, the latest attractions at Disney World, and the glory and grandeur of the Champs-Élysées. As with social media in its current state, VR content will also become highly shareable.
2. Fashion Forward:
The virtual runway will become a mega-event for fashionistas. As we’ve seen with the power of live video streaming, real-time experiential events will be the next step in the evolution of social media marketing. With VR fashion bloggers, influencers and brands could only be a headset away from the latest trends. As consumers begin to shop for clothing and accessories virtually, creating and share their own ideas and inspiration in immersive Pinterest-like worlds, fashion trends are bound to grow exponentially.
Trends and commerce becoming more visual seem all but inevitable no matter if you are in a store or in the comfort of your own home.
3. Health & Wellness:
Changing health and dietary habits present ongoing challenges but, thanks to VR, making smarter choices will become easier in the future. For example, imagine virtually interacting with meals, getting real-time nutritional information and learning more about risks, treatment and prevention of diseases. With VR, health & wellness will become more tangible and empathetic.
4. VR Bots:
VR messenger bots will change the way consumers interact with brands on social networks like Facebook. These types of bots will help create more conversational and human experiences for consumers that will go beyond transactional commerce. As A.I. (Artificial Intelligence) becomes smarter, VR bot interaction between man and machine will become even more personalized, and inevitably indistinguishable from its flesh and blood counterparts.
5. Sponsored Content & Native Advertising:
Inevitably, VR worlds will take on a mix of PESO (paid; earned; shared; owned). Imagine exploring the aforementioned virtual hotel room or lobby. You are completely transported, free to interact with branded objects and unlock hidden deals within your enhanced experience. That’s why brands that integrate “easter egg” content into gamified exploration can create deeper connections with consumers by offering them incentives and opportunities to unlock deals and discounts within their branded virtual worlds.