Amid the upcoming Olympic Games in Rio, Nike has released another spot that quickly became a viral hit. The video entitled “An unlimited future” is part of the Unlimited campaign and recalls that even the greatest athletes are not born as champions, but as babies.
In the video, actor Bobby Cannavale addresses babies in the maternity ward with inspirational message about the obstacles they will face in life, but also the fact that they are the ones who will create their own destiny. Spot reminds that the path to excellence is a long one, and that it is composed of firm commitment, inevitable struggle and hard won triumphs.
“Appearing” in the video are some of the biggest names in the sport today, such as Neymar, Serena Williams, LeBron James, Mo Farah, etc. but the point will be clearer when you see the spot.
https://www.youtube.com/watch?v=ivqhMxjV7j8&feature=youtu.be
The video was done by agency Wieden+Kennedy, and the director of the spot was Damien Chazelle.
