Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Gerety Awards, which offer the advertising industry a very special jury, comprising of some of the most prominent women in the advertising industry around the world, has extended the deadline for entries.
All types of media can be entered into any of the Gerety Awards’ 9 categories called CUTS, (like a diamond) Media, Innovation, Entertainment, Communication, Craft, Experience, Works for Good, Health and Portfolios.
All advertising works broadcast between January 2018 and the deadline are eligible for entry and the works are judged on two criteria: originality of the idea and its execution.
The Gerety Awards Jury includes some of the world’s leading agency and brand creatives such as: Cristiana Boccassini, Chief Creative Officer, Publicis Italy; Alise Lize Karaboga, Managing Partner Ultra & newton.ddc, Turkey; Lixaida Lorenzo, GCD, David and Goliath, USA; Dörte Spengler-Ahrens, Chief Creative Officer, Jung Von Matt/SAGA, Germany.
This awards show has also unveiled the story behind its trophies, which aim to be unique same as the festival’s jury. Design of the trophy was entrusted to artists Carla Bossi and Francesc Fusté from TXT in Barcelona, who created genuinely captivating trophies that will be given to the winners.
Carla explained: “As sculptors and set designers, we always wanted to create a trophy that would honour its winners but also become an art work that would be with them in their everyday lives. The offer from Gerety was a challenge, so many things have been already done. Diamonds, ideas, search, burn, obstacles, imagination and hard work. Creativity is hard work. You have to chew, crush, be brave and not be afraid of being hurt. That is what Fire trophy represents, the original flames, where carbon burns for a diamond to be born. The fire, restless flames of creatives searching for originality, essentialism”.
TXT are artists who build art for sets and scenography in cinema and advertising, private orders and museums. They also have art works of their own and are specialized in cement, mosaic and paint for all scale projects.
There will be different trophies for Gold, Silver, Bronze and Grand Prix. One Grand Prix can be awarded in each CUT, but only when the Grand jury majority agrees that one of the gold winners in that CUT is truly the very best in the world. Gold, Silver and Bronze winners must reach a predetermined score decided by the grand jury.
Find out more at www.geretyawards.com