Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Campaign
China internet giant Tencent Holdings saw its advertising business grow rapidly in 2018, driven by a social media ad explosion, but economic uncertainties dampened fourth-quarter growth.
Net income at the owner of WeChat reached $11.6bn in 2018, an increase of 19% year on year, whereas the fourth-quarter figure dropped 32% to $2.1bn, according to company’s financial statement, released late last week.
Online advertising revenue surged 44% to $8.7bn, contributing about a fifth of 2018’s total revenue. Fourth-quarter growth, however, slowed to 38%, reaching $2.5bn.
Smartphone gaming remains a significant part of Tencent’s business, rising 24% to $11.6bn for the year.
Amid the presentation of the report, Tencent made a point of stressing its commitment to protecting users’ personal data.
Asked how the company uses WeChat data to offer precision services, Tencent president Liu Chiping said: “We never provide user data to our partners… even among different departments and platforms, because we value privacy. As for precision advertising, advertisers need to explain what targets they are looking for, and then we will dig data in our network to provide matching services.”