Drugi jezik na kojem je dostupan ovaj članak: Bosnian
One of the most long-lasting and influential institutions which evaluates design and creative communication, the Red Dot Communication Award, has awarded Studio Sonda for two works related to the culture of the Istrian peninsula.
The posters for Booktiga 2018, The Festival of used books, organized by the Porec City Library, headed by Director Irides Zović, and the project “Book that Saves Water” by author Elena Uljančić Vekić.
And not only that, but the Booktiga poster even won the Best of the Best prize and entered the Grand Prix nomination as the best in the category. Twenty-four international experts, members of the jury, selected these works among 8,600 from all over the world, and Red Dot’s Best of the Best enters a percentage of 0.7% of the best works among all the registered ones.
The awards will be presented at the ceremony at the Konzerthaus in Berlin, after which the works will be exhibited at the same venue. They will then be moved to the Museum for Communication Berlin where they will be on display until January 13, 2019.
This is the 13th Red Dot award for Studio Sonda, and their 2nd Red Dot Best Of The Best Award!
Booktiga – Return yourself to the library
Return yourself to the library is the concept developed for posters promoting the festival of used books Booktiga 2018., organized by the Poreč City Library. Since the exploitation of used in the libraries is best expressed by the constant re-borrowing of the same books, and the due date reminder stamped in the back of the book is a universal symbol of borrowing books, as such it represents the visual backbone of the concept. Moreover, the solution wants to go a step further in communication. Thus using the dates of all the festivals held so far, and clearly stressing this year’s date, it is said that not only borrowing and returning books to the library is important but also – returning ourselves too! The place of installation gives an added value to the poster: applied in various public situation it reminds of the importance of returning to books at a time when we are all very much occupied with other contents.
A book that saves water
A book that saves water is a logical result that follows the need to shape into a monograph the topic about water supply research carried out in the history of the town of Poreč (author: Elena Uljančić-Vekić, Dsc.) Since the topic itself sheds light on the history of water supply and talks about many individuals’ struggle to reach such a precious resource, the concept of water saving was devised also through design.
By choosing recyclable paper and researching the possibilities to use a less amount of water in the printing technique, instead of using non-recyclable paper and the commonly used printing techniques, in the concept realization we managed to save 7355 liter of water. For the sake of comparison, one person needs an average amount of 50 liter of water for the daily use, food and personal hygiene, so the amount of water that was saved with this project could supply an individual for five months. Moreover the book does not use any additional graphic elements since it conveys the message in its core – by simply saving water. In such a way a work that speaks out about the importance of preserving such a precious resource, within its layout tells that saving water is not only possible but also very important at every step of our life.