Drugi jezik na kojem je dostupan ovaj članak: Bosnian
At the jubilee, 20th SEMPL, to be held on 29 and 30 November in Portoroz, the organizers expect more than 1,200 media-communications professionals from over ten European countries.
Today we present you two of the many excellent speakers who will arrive in Portoroz in November.
Trump’s media war has a bright side
One of the speakers coming to SEMPL is Emma Winchurch-Beale, International Sales Director at The Washington Post and World Media Group President. She will talk about the positive trend brought by the media war that US President Donald Trump has been waging against numerous media outlets since his election.
Consumers have become more and more careful about the quality of media content they can find in the media releases they trust. They respond less and less to sensationalist titles and clickbait articles. They critically choose the content they read, watch or listen to. That is why they are paying more attention. This is a great news for advertisers, where the attention of readers, when it comes to quality media content, brings greater potential for placement of ads, which is reflected in the revenue of media houses because quality is winning in the war for attracting attention.
Emma Winchurch-Beale has many years of experience and knowledge in the field of international media. Prior to joining The Washington Post, she was the director of selling ads in the Bloomberg LP media house. She is coming to SEMPL also in her capacity as President of the World Media Group, a strategic alliance of ten leading international media brands in the world.
From innovative idea to successful company (or a total ultimate fail)
All about the road to the former, and how to prevent the latter, will be discussed in the lecture by creative networking master – as he calls himself – Jurgen Appelo, founder and director of Agility Scales from Netherlands. Appelo is a serial entrepreneur, and a successful one, he is a publicist and a speaker. The Internet portal Inc.com has ranked him among the top 50 leading leadership experts and among the top 100 speakers on leadership. He helps creative organizations to survive and succeed in the 21st century. He offers concrete games, tools and techniques to better manage organizations with fewer managers. In his lecture at SEPML, he will answer questions: How to set up the first organization? How to attract the best people? How do you decide for the right product and / or market? When is the right time for marketing growth? How to structure a fast growing business? How to stay agile? He will also present the most common traps in establishing an agile company that we can avoid with the appropriate knowledge.
Tickets (accreditations) for the leading regional media conference on media trends can be purchased at www.sempl.si. Everyone who come to the SEMPL for the first time are eligible for significant discounts.
You can also follow SEMPL on their social networks:
Facebook: https://www.facebook.com/SEMPLConference/
Twitter: https://twitter.com/SEMPL
Instagram: https://instagram.com/SEMPL_mediatrendsconference