Prilepska Pivara (Prilep Brewery), the official distributor of PepsiCo for Macedonia, has decided to award creative account for Pepsi and other branded juices to the marketing agency One on One (Eden na Eden).
Prilepska Pivara is a long-term partner of the Agency, as one of the main sponsors of the talk show Eden na Eden, the most watched entertainment program in Macedonia, owned and produced by the Agency.
The first major events are expected in February, with the return of the UEFA Champions League, where Pepsi is an official partner. The agency also announced some “very interesting and innovative approaches” as of spring, on which they are already working together with the client.
One on One says they hope for a successful year, and believe that 2019 will be one of the most interesting years so far for Pepsi in Macedonia.
Details of the total value of the deal were not disclosed, but in terms of the budgets the agency said more and more time and money are being allocated to digital, along with integrated campaigns and various customer activations. Larger campaigns, as expected, will also have significant support in the traditional media segment.
1on1 is an independent full-service agency with a large number of domestic and foreign clients. The team is led by partner and creative director Žarko Dimitrioski, who was included in the Forbes 30 under 30 Europe 2018 ranking, and was nominated for Entrepreneur of the Year 2017 in Macedonia by the Ministry of Economy and the Macedonian Chamber of Commerce.
