Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The statistics are terrifying: one in eight women in the EU is diagnosed with breast cancer, while every fifth loses the battle with this malignant disease. In Croatia, according to the World Health Organization, 2,641 women were diagnosed with breast cancer in 2012, and 920 of them died – that’s three women per day. Breast cancer is deadlier than any other form of cancer. And yet, every woman has a weapon to combat the current statistics: regular breast self-examination.
Palmers calls for regular self-examination
Palmers, a well-known brand and the largest manufacturer of underwear in Europe, has been caring for the beauty of women’s breasts for nearly 100 years. Now they are calling on women to care for their health, in an innovative way.
“Breast cancer is an ugly reality, but most of us still think that the disease happens to someone else. The public is not sufficiently familiar with these daunting statistics, and breast self-examination, as the first and often life-saving step towards the discovery of this malignant disease, is not talked about enough. That’s why we’ve created the first bra with breast cancer,” said Ljiljana Jakovljević, director of Palmers for Croatia.
In the coming days Palmers will surprise female visitors at the shop Zvezda in Ljubljana and a shop in Zagreb’s Ilica with an intimate experience with a strong message. When trying out a selected model of bra, they will be treated to an unpleasant surprise. They will feel an artificial lump that simulates for a moment how it feels to touch a cancerous growth in the breast.
A strong message with a good intention: self-examination could save your life!
Each woman will find a message on the artificial lump, reminding them of the crucial role of regular self-examination, which can significantly reduce the alarming statistics of mortality from breast cancer. When they bring their smartphone closer to the message, advanced NFC technology will take them directly to the website www.TheCancerBra.com, where they will find relevant information on self-diagnosis and further steps to be taken if they notice any changes in the breast.
If women regularly examine their breasts and notice changes in size, color or shape – which are just a few of the possible symptoms of early cancerous changes – they can see a doctor in time and thus significantly improve their chances of survival. “If the first bra with breast cancer helps just one woman by prompting her to self-examination, thus significantly increasing her chances of healing, we will consider that our goal has been achieved,” said Ljiljana Jakovljević.