Have you ever been “hungry for music”? Well you might just love this gimmick. Hong Kong based agency Dimension Plus has created a player and actual cookies that can be used to play music.
Wanting to market the famous cookies to the Chinese teens, the agency took the Oreos and stripped them from the iconic embossing, replacing it with grooves like on a vinyl record.
The agency asked Chinese artists to create their own renditions of the famous Oreo anthem, placed them on the cookies and packed it all in a nifty box that contains an actual miniature record player.
https://vimeo.com/197997082
The agency explained what they did in a blog post, saying: “Borrowing the concept and mechanics of vinyl record, the data on the cookie is embossed with a mod which is made with laser cutting and engraving technique. And we wrote a program to transform the music into a pattern. After that, we make it into a laser-engraving friendly format and produce the mod for the Oreo Vinyl production.”
Of course, the cookies are still edible, so you can eat them after listening to them.
