Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Marina Čulić Fischer, executive partner, DIALOG komunikacije
In January this year this same site published my article titled “The sky’s the limit”. I wrote about our successes in the past year, when we celebrated 15 years of existence and promised you and ourselves that our next 15 years will be even more successful.
In the first six months of this year, with an increase in turnover of 25% and revenue by 60% compared to the same period last year, we can say that we are on the right path. Is this a reason enough for sound sleep? I don’t think so. There’s still a long way to go, which includes repositioning towards digital, which is growing at a faster rate than all the other services we provide, and for everything to fall into place we must still roll up our sleeves and do a good deal of work.
One of the first steps we took was the redesign of our brand and visual identity, signed by renowned Croatian studio, Studio Dogan. Studio Dogan was also the author of our first visual identity, which after 15 years of struggle with the market we decided to review, shake up and significantly refresh. You can judge the result for yourself.
The second step was the arrangement of the agency space, in line with the new visual identity, taking the maximum account of the wishes of our employees. The main part of the story is told by the artwork by young Croatian designer Mladen Udovičić. You can see Mladen’s artwork on our Facebook page.
The third step is the first conference on Croatia’s blogging scene, which we soon plan to organize in Zagreb. Preparations are in full swing and we firmly believe that it will be refreshing for the industry. We would like the conference program to include media, advertisers and colleagues from other agencies, and we will certainly cooperate with prominent regional players, so if you are interested in cooperation, feel free to contact us!
Experience in this profession teaches us it’s more difficult to revitalize an existing brand than to launch a new one, and I totally agree with that. However, if we consider that changes are necessary for growth and development and that you have to find a way to differentiate yourself from the competition, then you simply have no choice but to take a deep breath and take a step in new directions. Believe me, it pays off – big time.