A series of creative and production meetings was held in the premises of the agency Communis in Belgrade with acknowledged experts in various fields, gathered around the idea of returning a value that has been somewhat sidelined in our profession, although, they believe, everything should be based on it.

We received the initial information about the project from one of the witnesses of these meetings, who exclusively for Media Marketing revealed that it’s about a patent for an invention that could change our industry – for the better.

“Communis is on the verge of patenting a new revolutionary invention for advertisers, media and all professionals in the marketing industry – a patent that will change everything in this industry of ours,” says our source.

Given that in that same time Bane Brkljač was seen around Belgrade, a great friend of the founder of the agency Ivan Stanković, we were intrigued by ‘coincidence’, and as we are very familiar with Bane’s history in the field of revolution and innovation, we tried to squeeze a statement out of him.

“Soon this product will replace the now existing solutions for measuring the efficiency of our attitudes about self, and the messages that we serve to others. I think it’s a revolutionary thing. You know, like a polygraph,” was all that Brkljač was willing to tell us with a grin on his face.

Yesterday, Media Marketing finally came into possession of some materials from the creative-production meetings, as well as the assurances from our source that more about this project will be revealed during the Weekend Media Festival in Rovinj.