Drugi jezik na kojem je dostupan ovaj članak: Bosnian
& The Network, a new global creative agency network opens for business this week despite tough times for the creative industry. Per Pedersen, ex Grey Global Creative Chairman, is the founder of a future facing, highly creative, global scale network together with a long list of prominent names from the creative industry.
“It’s a an extremely difficult landscape for the creative industry right now, but also the perfect time to launch a new network for the future”, Per Pedersen explains and continues, “We offer our clients direct access to a global network of extraordinary creative talent without all the layers and complexities that makes working with traditional global networks a slow and expensive experience” Pedersen explains:
The new network will challenge the Big 6 – the nick name for the 6 big holding companies controlling the traditional global agency networks, and it will ambitiously open for business with 15 founding agency partners covering 20+ markets. Including Paris based Herezie, Small in New York, Founders with offices in Miami, Mexico City, Buenos Aires and Kingston Jamaica, Libre in Panama City, Amsterdam Berlin in Amsterdam and Berlin, Rehab and Freeturn both in London, Worth Your While in Copenhagen, White Rabbit in Budapest, Ostrich Co in Toronto, Mr Positive in Tokyo and Seoul. Plus a few newly established creative shops including Marvin in Los Angeles, _2045 in Barcelona, Shelly Beach Motorcycle Club in Sydney and Farm in Stockholm and Helsinki. All in all, 400+ creatives and 35 nationalities.
“We’ve gathered a global creative dream-team of experienced and highly awarded creative mavericks behind some of our industry’s most exciting agencies and creative work”, says Per Pedersen, “We all come from big jobs in the traditional agency world but felt that creativity played a secondary role as the industry has lost its way and become more and more corporate.”
& The Network is pioneering an alternative business model based on cross border collaboration. “We are not owned by money, instead we are owned by the agencies. This means that the agencies remain truly independent and stay creatively focused”, says Per Pedersen and points out that this approach allows the new network to cut away most of the traditional traits of the typical Madison Avenue agencies. “We have no fancy headquarters, no fat cat salary executives and no horde of controllers”.
With a handful of global brands already on its books, & The Network rule breaking concept is already getting traction while the paint is still drying on its metaphorical walls. And as it says in the network’s presentation, “The future belongs to the rulebreakers”
About & The Network.
& The Network is global network of the world’s best independent creative agencies. Founded by multi award winning creative leader Per Pedersen and 15 founding agencies. The network offers direct access to 400+ highly awarded creatives from 35 nationalities and covers 20 markets. The agencies include: Marvin, Los Angeles, Small, New York, Ostrich Algorithm, Toronto, Founders, Miami, Mexico City, Kingston Jamaica, Buenos Aires, Libre, Panama City, Rehab, London, Freeturn, London and Los Angeles, Herezie, Paris, Amsterdam Berlin, Amsterdam, Berlin, Worth Your While, Copenhagen, Farm, Stockholm, Helsinki, _2045, Barcelona, White Rabbit, Budapest, Mr Positive, Tokyo Seoul, and Shelly Beach Motorcycle Club, Sydney.
Board of Directors
Per Pedersen – Founder & Creative, Global
Global creative leader in the global agency business for over 25 year. Per has won 500+ awards including more than 150 Cannes Lions. He started as his native country Denmark’s first creative Planner but transitioned into creative director. He was the co-founder of creative hot-shop Uncle Grey – the highest ranking creative agency in Denmark. In 2009 he became CCO of Grey Germany, then Global ECD in Grey New York before taking a global creative leadership role as Deputy Worldwide CCO in 2014. Since 2017 Global Creative Chairman of Grey Worldwide. Currently building a new global network of the world’s most creative independent agencies,
(Chairman) Andrea Stillacci – CEO & Founder at Herezie, Paris
Former DJ and contemporary art critic. Worked in Milan, London and Paris. BBDP Milan. JWT Milan. JWT London as Global Creative Director for Unilever Worldwide. In 2004, he was named VP ECD at JWT Paris. in 2007 Co-President and ECD of Grey Paris. Both agencies ended up as the most awarded WPP offices in France. In 2010 he founded Herezie, the most awarded independent agency in France.
Stephanie Vander Werf – co-Founder at Libre, Panama City
Former Model and TV Host for Copa Airlines. In 2012 she became Miss Panama. CEO and co-owner of the Panamanian fast food chain “El Asador” and “Los Años Locos.” Director and co-founder of Sunrise Media production agency working with brands such as Adidas, Heineken, Hyundai, INAC and others. She co-founded Libre agency on august 2019 and since then she’s been working with brands such as Mercantil Banco, Hertz and Thrifty.
Tanya De Poli – co-Founder at Founders, Miami, Mexico City, Buenos Aires and Kingston.
Tanya was the youngest appointed GM in Ogilvy’s history. Under her leadership Ogilvy Miami secured large accounts such as: Red Stripe, Starbucks LATAM, KFC (40 markets across LATAM + Caribbean), and Universal Orlando Resorts. She led the growth for the American Express account for Latin America and the Caribbean for the past 7 years. As well as being Business Leader for Red Stripe, since early 2017. Tanya is an advocate for gender equality and is proud to lead a team that is 60% female. She also dedicates her time for non-profit organization TECHO in the Caribien. An organization that seeks to eradicate poverty
across the region.
Carles Puig – co-Founder, CEO, CCO at _2045, Barcelona
Barcelona native Carles was trained as a designer and set up his own studio. Jumped into advertising at Y&R and JWT as Creative Director. After years living in other continents with incredible stories, having met wonderful people and learned from all of it working as CCO in Grey in Peru, Chile and Singapore he returned to Barcelona at the end of 2019 and founded _2045. A non-agency based on the past, created in the present, looking to the future.
Peter Grasse – Founder & Producer at Mr Positive, Tokyo
Peter Grasse is an awarded producer who shaped the reputation of Asia-Pacific’s most dynamic production companies in New Zealand, Australia, Hong Kong, Singapore and Japan. For more than a decade Grasse has produced some of the World’s most talked-about and awarded commercial campaigns. Having been ranked in the Top Three Production Companies of the Decade by BestAds, he continues to cultivate the Asia-Pacific region’s most inspiring new talent as Mr+Positive. Peter joined Curious Film Auckland as General Manger in 2004. Soon thereafter he launched new production offices in Sydney & Singapore. Under his leadership, Grasse’s team was awarded 3 Grands Prix, 3 Gold Lions, the Cannes Film Festival’s Semaine de la Critique.
Grand Prix for Stephen Kang’s Blue, as well as being name Ciclope’s Asia Pacific Production Company of the Year from 2013 to 2015. Peter moved to Japan in 2016 in search of fresh thinking and new challenges. Grasse has chaired the film craft jury at Ciclope, Spikes, Lisbon and Award and served on juries for Cannes Lions, Adfest, Axis, and Adstars. Peter returned to Cannes as a speaker in 2017 after speaking on the ’Redefinition of Production Value’ at the 2016 Entertainment Lions.