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    Goodvertising-naslovnica

    Announcing the 10 winners of the Goodvertising Awards 2020 – recognising the greatest and most impactful campaigns

    white-squa-naslovnica

    WHITE SQUARE ADVERTISING FESTIVAL. IT’S TIME!

    30-godina-naslovnica

    30 Years of Experience

    influenceri-naslovnica

    Influencing the influencers

    plaktivat-naslovnica

    The 13th Plaktivat competition on the topic of Solidarity is open

    revolver-naslovnica

    REVOLVER signs four new international directors

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

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    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

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    Neli Angelova: Corporate social responsibility is no longer a trend, but reality

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    misa-naslovnica

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

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    Nastja Mulej: The time has come for women to show what they’ve got!

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    7 Notable Women in Advertising

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New global network of Independent Agencies challenges a Creative Industry in need of change

The future belongs to the rulebreakers

15/10/2020
in Featured, News
5 min read
network-naslovna-eng
Via: Photos: Board of Directors - Per Pedersen, Founder & Creative, Global, (Chairman), Andrea Stillacci, CEO & Founder at Herezie, Paris, Stephanie Vander Werf, co-Founder at Libre, Panama City, Tanya De Poli, co-Founder at Founders, Miami, Mexico City, Buenos Aires and Kingston, Carles Puig, co-Founder, CEO, CCO at _2045, Barcelona, Peter Grasse, Founder & Producer at Mr Positive, Tokyo

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

& The Network, a new global creative agency network opens for business this week despite tough times for the creative industry. Per Pedersen, ex Grey Global Creative Chairman, is the founder of a future facing, highly creative, global scale network together with a long list of prominent names from the creative industry.

“It’s a an extremely difficult landscape for the creative industry right now, but also the perfect time to launch a new network for the future”, Per Pedersen explains and continues, “We offer our clients direct access to a global network of extraordinary creative talent without all the layers and complexities that makes working with traditional global networks a slow and expensive experience” Pedersen explains:

The new network will challenge the Big 6 – the nick name for the 6 big holding companies controlling the traditional global agency networks, and it will ambitiously open for business with 15 founding agency partners covering 20+ markets. Including Paris based Herezie, Small in New York, Founders with offices in Miami, Mexico City, Buenos Aires and Kingston Jamaica, Libre in Panama City, Amsterdam Berlin in Amsterdam and Berlin, Rehab and Freeturn both in London, Worth Your While in Copenhagen, White Rabbit in Budapest, Ostrich Co in Toronto, Mr Positive in Tokyo and Seoul. Plus a few newly established creative shops including Marvin in Los Angeles, _2045 in Barcelona, Shelly Beach Motorcycle Club in Sydney and Farm in Stockholm and Helsinki. All in all, 400+ creatives and 35 nationalities.

“We’ve gathered a global creative dream-team of experienced and highly awarded creative mavericks behind some of our industry’s most exciting agencies and creative work”, says Per Pedersen, “We all come from big jobs in the traditional agency world but felt that creativity played a secondary role as the industry has lost its way and become more and more corporate.” 

& The Network is pioneering an alternative business model based on cross border collaboration. “We are not owned by money, instead we are owned by the agencies. This means that the agencies remain truly independent and stay creatively focused”, says Per Pedersen and points out that this approach allows the new network to cut away most of the traditional traits of the typical Madison Avenue agencies. “We have no fancy headquarters, no fat cat salary executives and no horde of controllers”.

With a handful of global brands already on its books, & The Network rule breaking concept is already getting traction while the paint is still drying on its metaphorical walls. And as it says in the network’s presentation, “The future belongs to the rulebreakers”

About & The Network.

& The Network is global network of the world’s best independent creative agencies. Founded by multi award winning creative leader Per Pedersen and 15 founding agencies. The network offers direct access to 400+ highly awarded creatives from 35 nationalities and covers 20 markets. The agencies include: Marvin, Los Angeles, Small, New York, Ostrich Algorithm, Toronto, Founders, Miami, Mexico City, Kingston Jamaica, Buenos Aires, Libre, Panama City, Rehab, London, Freeturn, London and Los Angeles, Herezie, Paris, Amsterdam Berlin, Amsterdam, Berlin, Worth Your While, Copenhagen, Farm, Stockholm, Helsinki, _2045, Barcelona, White Rabbit, Budapest, Mr Positive, Tokyo Seoul, and Shelly Beach Motorcycle Club, Sydney.

Board of Directors

Per Pedersen – Founder & Creative, Global 

Global creative leader in the global agency business for over 25 year. Per has won 500+ awards including more than 150 Cannes Lions. He started as his native country Denmark’s first creative Planner but transitioned into creative director. He was the co-founder of creative hot-shop Uncle Grey – the highest ranking creative agency in Denmark. In 2009 he became CCO of Grey Germany, then Global ECD in Grey New York before taking a global creative leadership role as Deputy Worldwide CCO in 2014. Since 2017 Global Creative Chairman of Grey Worldwide. Currently building a new global network of the world’s most creative independent agencies,

(Chairman) Andrea Stillacci – CEO & Founder at Herezie, Paris 

Former DJ and contemporary art critic. Worked in Milan, London and Paris. BBDP Milan. JWT Milan. JWT London as Global Creative Director for Unilever Worldwide. In 2004, he was named VP ECD at JWT Paris. in 2007 Co-President and ECD of Grey Paris. Both agencies ended up as the most awarded WPP offices in France. In 2010 he founded Herezie, the most awarded independent agency in France.

Stephanie Vander Werf – co-Founder at Libre, Panama City

Former Model and TV Host for Copa Airlines. In 2012 she became Miss Panama. CEO and co-owner of the Panamanian fast food chain “El Asador” and “Los Años Locos.” Director and co-founder of Sunrise Media production agency working with brands such as Adidas, Heineken, Hyundai, INAC and others. She co-founded Libre agency on august 2019 and since then she’s been working with brands such as Mercantil Banco, Hertz and Thrifty.

Tanya De Poli – co-Founder at Founders, Miami, Mexico City, Buenos Aires and Kingston.

Tanya was the youngest appointed GM in Ogilvy’s history. Under her leadership Ogilvy Miami secured large accounts such as: Red Stripe, Starbucks LATAM, KFC (40 markets across LATAM + Caribbean), and Universal Orlando Resorts. She led the growth for the American Express account for Latin America and the Caribbean for the past 7 years. As well as being Business Leader for Red Stripe, since early 2017. Tanya is an advocate for gender equality and is proud to lead a team that is 60% female. She also dedicates her time for non-profit organization TECHO in the Caribien. An organization that seeks to eradicate poverty

across the region.

Carles Puig – co-Founder, CEO, CCO at _2045, Barcelona

Barcelona native Carles was trained as a designer and set up his own studio. Jumped into advertising at Y&R and JWT as Creative Director. After years living in other continents with incredible stories, having met wonderful people and learned from all of it working as CCO in Grey in Peru, Chile and Singapore he returned to Barcelona at the end of 2019 and founded _2045. A non-agency based on the past, created in the present, looking to the future.

Peter Grasse – Founder & Producer at Mr Positive, Tokyo

Peter Grasse is an awarded producer who shaped the reputation of Asia-Pacific’s most dynamic production companies in New Zealand, Australia, Hong Kong, Singapore and Japan. For more than a decade Grasse has produced some of the World’s most talked-about and awarded commercial campaigns. Having been ranked in the Top Three Production Companies of the Decade by BestAds, he continues to cultivate the Asia-Pacific region’s most inspiring new talent as Mr+Positive. Peter joined Curious Film Auckland as General Manger in 2004. Soon thereafter he launched new production offices in Sydney & Singapore. Under his leadership, Grasse’s team was awarded 3 Grands Prix, 3 Gold Lions, the Cannes Film Festival’s Semaine de la Critique.

Grand Prix for Stephen Kang’s Blue, as well as being name Ciclope’s Asia Pacific Production Company of the Year from 2013 to 2015. Peter moved to Japan in 2016 in search of fresh thinking and new challenges. Grasse has chaired the film craft jury at Ciclope, Spikes, Lisbon and Award and served on juries for Cannes Lions, Adfest, Axis, and Adstars. Peter returned to Cannes as a speaker in 2017 after speaking on the ’Redefinition of Production Value’ at the 2016 Entertainment Lions.

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