When you are faced with a product of superior quality, which proudly uses the best varieties of fruit, doesn’t allow any added sugars and additives, then the design requires the same dedicated approach.
The original storytelling is brought by a romantic couple – the prince and the princess who are the main personalities on the labels of La Promessa jams. Prince – the suitor – doesn’t give up on his ideas, constantly attracting the attention of the princess, whom he is wooing unsuccessfully, promising her a variety of things, such as “Nothing will be difficult to do for you” as he raises the barbell made of plums, or “I give you my heart” as he extends a ripe and juicy strawberry.
The creative director of the agency, Slobodan Jovanović Coba, commented this concept by saying: “Well, he is courting her fabulously” ;)
The prince and the princess are drawn by hand, designed and illustrated just for this product, and as its trademark faces they sovereignly mark the quality raised to a higher level.
Labels were initially tailored for the Canadian market, however, the manufacturer has decided to place them on the domestic market as well.
Some promises are simply irresistible, especially when they are such that they please both the eye and the palate.
Coba&Associates is a branding agency from Belgrade, working with local and international clients since 2003. With a portfolio of over 150 identities and over 200 packaging designs, the agency is one of the most dynamic branding agencies in the region.
