Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Advertising Person of the Year is a trade award of the Steering Board of the Slovenian Advertising Chamber, awarded either for exceptional achievement that marked the advertising industry in the previous year, or for continuous contribution to the development of the Slovenian advertising profession. The Advertising Person of the Year this year is Mojca Randl, founder and director of the Formitas group. Mojca will be awarded the prize on April 12 at the closing ceremony of the 28th Slovenian Advertising Festival (SOF).
Mojca Randl is a staple name of Slovenian advertising for 30 years now. The starting point and the center of her activity is the Formitas agency, which she founded in 1988. Throughout this time, Formitas has been a stable, trustworthy, dependable agency.
Mojca has never closed herself inside the walls of her agency and her own business interest. She understood the interdependence in the world of advertising and marketing, the importance of the development of the profession and mutual networking – not just among agencies and the media. She always understood the client and their interests. She understood we are all in the same boat. She knew, and still knows, to listen and to respond to the moment, the trend, the times. Mojca thinks and learns.
When the profession developed its basic starting points and tools, she was always at the center or at least nearby. She was only 27 when she became the first director of the Golden Drum. Today, this festival celebrates its 25th birthday.
Within it, great steps towards Europe and the world have been made – through it, we all learned the arts and the self-consciousness together.
Apart from the founding and development of the Slovenian Advertising Festival and the creation of the Slovenian Advertising Chamber, Mojca Randl was also there when the Advertising Court was formed. Back then, when the ground was first broken, there was a lot of space for mistakes, a lot of space to fail in achieving what we have today and what now seems as a given. Worthy of remembrance is not only the vision, but also the courage in the then events in the profession, which was mustered by so many pioneers. There are many of those to whom we are grateful today, and Mojca Randl was always somewhere in the center of everything, or very close to it, with her personality and ability to connect.
At the same time, she has been succeeding in developing Formitas, leading it to successes both at home and internationally – in terms of organization, business, and creativity. The successes of this agency show the ability to understand the changes and needs of the economy and society. One of the success stories is the current project Start It Up Slovenia, which was created on the foundations of partnership and cooperation. It has received numerous domestic and international awards, first of all for innovativeness. A few days ago, the project picked up the Golden Effie Slovenia 2018 Award for use of data. By being a visionary, not just in monitoring but also in generating changes, Mojca Randl has consistently shown how present she is in the Slovenian marketing scene.
This is why Ms. Mojca Randl is Slovenia’s Advertising Person of the Year.
(lines below are written by Ekrem Dupanović)
All that you have read so far is written in the official statement by the Steering Board of the Slovenian Advertising Chamber, which decided that this year one of the most prestigious awards of the Slovenian advertising industry belonged to Mojca Randl. It is very aptly written, worthy of the acknowledgment it refers to.
The editorial board of Media Marketing has decided that we would add something to this story – something to underline the decision for this recognition. We have great respect for the person and the work that stand behind the name Mojca Randl. We have known her for a long time. Long enough that we have our own opinion about her work, her contribution to the development of not only the Slovenian advertising profession, her professionalism in business, and her human values. You don’t often meet such people, so you immediately recognize them and start following them, learning from them, taking what’s best, and what makes you an even better professional and a better person.
Whenever I’m in Ljubljana, I try to at least drink coffee with Mojca and fill my batteries. Every conversation with her means a lot to me. Conversations are light, sincere, she instantly feels what is it that you need the most, and she begins to feed you with that energy. She’s a friend you could only wish for.
When Mojca Briščik, Director of the Slovenian Advertising Chamber, told me that Mojca Randl is the Advertising Person of the Year, I was very excited. Images and memories of her work started storming through my mind. I even felt a smidge of pride that Media Marketing was first to award a recognition to the campaign Start It Up Slovenia, which later received numerous domestic and international awards. We immediately recognized all the values of this grand project and declared it the project of the decade in the regional advertising industry.
When I called Mojca to congratulate her, she said she feels a mild stage fright. I know she does not like stage lights, she does not like being under the spotlight. But she’ll survive, I’m not afraid for her. And, of course, I jokingly asked if she agrees with the decision of the SOZ Steering Board? She got serious, saying the Advertising Person of the Year award was first presented 25 years ago, at the first Golden Drum, to Jure Apih. “And I had the honour to present it to him, as the director of the festival at the time, and at least to partly thank him for his enormous and invaluable contribution to the development of the profession. In that sense, this is a recognition that surely makes you happy, and you accept it as a confirmation that you have done something good and left some trace in the profession.”
If she was to decide on who should receive this recognition, whom would she choose? She replied that over the last 25 years, this award went to just a small part of the people who contributed to the development of this profession in one way or another. She believes there are still many more who will be given this award in the future. She wants to see more representatives of the clients on the list of the winners of this award. In Slovenia, there are several excellent corporate directors and marketing directors. “But allow me not to predict the future by giving some specific names. 😊”
Since she has learned about winning this recognition, she doesn’t perceive it as a recognition only to her. For Mojca, this is a recognition for the Formitas agency, which marks 30th birthday this year, for all her former and current associates with whom she has been writing history together.
“Since you’re asking, I’d like to have Mitja Tuškej, Andrej Pompe, Majo Smole and Saša Leben to be by my side on the stage. They, together with me, are on the frontlines, creating the story of Formitas, and I can’t imagine a single day without them. If I’m to be completely honest, deep in my heart I share this recognition with my daughter Ema, who has been shaping me for 21 years. In the past few years, she has been an invaluable collocutor in the evening conversations, when we are breaking through the boundaries of thought.”
My last question was how Mojca would evaluate Slovenian advertising in 2018, the year in which SOZ had chosen her for Advertising Person of the Year.
“The advertising industry is looking for new models and solutions. This is true in Slovenia as well. These are the times when the best ideas are born, and at the same time when the old models are broken, which, in turn, brings some nervousness. And yet, several exceptional projects and concepts were created in Slovenia last year, which are not only creative, but much more. There are more and more socially responsible approaches. And I’m glad for that.”