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Microsoft’s has launched a closed review of its huge media agency account.
“As part of our normal course of business, Microsoft is conducting a closed review of its media account,” a Microsoft spokesperson told AdAge in an email, declining to comment further.
In April 2014, Microsoft selected Interpublic Group as agency of record for advertising and global deployment and Dentsu Aegis Network to handle search advertising and media buying and planning — right on the heels of appointing Chris Capossela as its new chief marketing officer.
The company continues to work with m:united//McCann, a dedicated agency within IPG, for its creative work.
The Ad Age Datacenter estimates Microsoft Corp. spent an estimated $1 billion in measured media for calendar year 2016. The company stated that its worldwide “advertising expense” for fiscal year (ending June 30, 2017) was $1.5 billion.