Drugi jezik na kojem je dostupan ovaj članak: Bosnian
On Thursday, 11 May 2017, at 19:00h, HDD Gallery in Zagreb will open the exhibition Louvre in Zagreb, by Sandro Dujmenović and Marko Hrastovac. The exhibition details the design and development of typefaces Louvre Serif and Louvre Sans which this Croatian designer duo formed as the new exclusive official typefaces of the Louvre, the most famous museum institution in the world.
Designed in 2014 and 2015, these fonts are already in official use and the Louvre has a contract for their use in the next 5 years. Louvre Serif and Louvre Sans are a key element of the new visual identity of the museum which was implemented through a public tender, in competition with the best French designers and studios, by the famous French branding agency Dream On. Croatian designer duo participated in the project as an integral part of the team, and given the conditions of the competition which required a discreet approach and the respect of the previous solutions of the famous French designer Pierre Bernard, a great advantage of the winning project was Dujmenović’s and Hrastovac’s high expertise in the field of typography design, or the ability to develop new, exclusive typeface as part of the visual identity of the Museum.
In addition to the display of the entire system of letters and story about the relationship between the project of visual identity and typography, the exhibition will show the application of the same in the different official visual and printed materials of the Louvre Museum. The exhibition once again draws attention to the great success of Croatian authors who once again confirmed the reputation of Croatian design of typography in Europe and the world, which has been mostly represented by work of authors like Nikola Đurek – but also a series of younger colleagues, mainly his former students – as well as a high level of education in this field that is available at the Zagreb School of Design and the Art Academy in Split.
Last fall, as part of the biennial Exhibition of Croatian Design 1516, this work was one of three nominated for the Grand Prize of the Croatian Designers Society, and the explanation of the selection committee said the following: Project to design exclusive typography for the Louvre (which is part of the new visual identity of the museum, backed by the French agency Dream On) has multifaceted importance for Croatian design. On the one hand, the fact that Croatian designers are authors of one of the key elements of the visual identity of the most famous international museum institution raises domestic typographical and wider design culture in the context which opens up opportunities for its valorisation, promotion and development globally. On the other hand, work by Sandro Dujmenović and Marko Hrastovac is an extremely appropriate typographic response to the task and context and as such it strongly speaks in favor of the importance of careful treatment of this fundamental design discipline, the value of investment in shaping house letters and communication success that quality typography brings in projects of designing brand identity. As such, we believe that this project made a significant contribution to the wider social, cultural and economic context of Croatian design.