Marketing Mreža has awarded the organizations, companies, institutions and agencies for the highest quality and most professional individual and integrated campaigns at the fourth national KAKTUS 2018 Integrated Communications Festival. A total of 25 agencies and 48 companies competed for the awards in 25 categories. 132 projects were entered, showing an increase of 6.5% over last year.
The campaign Munchmallow – The story in itself, designed and implemented by the Ovation BBDO for the Jaffa Crvenka, was named the Integrated Campaign of the Year – Grand Prix. This campaign also won prizes in the Individual Works – Outdoor and Brand Awareness Integrated Campaign categories.
With 13 shortlists and five wins, Ovation BBDO was named Agency of the Year at the festival, thanks also to awards in the categories: Individual works – PRINT for the campaign Black is Zaječarsko; client: HEINEKEN Serbia, and Adapted International Integrated Campaign for Chipsy Football Passion; client: Marbo Product.
With four winners and six finalists, Vip Mobile was declared the Advertiser of the Year for the second consecutive year. Vip Mobile, with its partner agencies, won prizes in the Individual Works – PR and Events for the Vip Kinoteka campaign. Leo Burnett and Vip Mobile have won awards in the Individual Works – Radio, for the Žabelska Prepaid, and in Profit Integrated Campaigns, for Be NEO campaign.
Agency McCann Beograd has won three awards at this year’s KAKTUS 2018 Festival, in the Individual Works – TV, for the campaign A World You Have Not Met Yet; client: mts; as well as Innovative Integrated Campaign and Cross Media Integrated Campaign category wins for The Red Thread campaign; client: The Coca-Cola Company.
The New Moment New Ideas Company and the Hemofarm Foundation were awarded in the Individual Works – Media and Nonprofit Integrated Campaigns categories for the Red Ball campaign.
The Mercator S – IDEA Company has won the award in the Individual Works – BTL category for the IDEA Dorćol campaign. In the Individual Work – Social Media category, the award went to the Executive Group agency and Atlantic Grupa – Grand Prom for the Grand Black’n’Easy Collegends campaign.
Agency Saatchi & Saatchi and AVON won the category of Individual Works – Mobile, with their #checkout campaign. Direct Media and the Union of paraplegics and quadriplegics of Serbia have taken the award in the category Individual Works – Viral Video for the campaign Beware.
Communis DDB and Bambi won the award in the Individual Works – Content Marketing category for the Campaign Catch the Golden Fish. Universal Music Group & Brands – Western Balkans and Carlsberg Serbia were awarded for the Tuborg Open 2018 campaign in the Individual Work – Influencer Marketing category.
Old Developer campaign by Likes & Cookies for HOOLOOVOO was awarded in the category of Individual Works – Digital, while LUNA TBWA was awarded in the Individual Works – Direct Marketing campaign for the Turn your face towards the New Year.
