In a new campaign for pre-owned BMWs, drivers are so attached to their cars that they can’t stop driving–even in truly inappropriate circumstances.
The spots, from KBS, show various humorous scenarios: in one, a couple takes a romantic walk along a sandy beach at sunset. Except, he’s actually in the car and she’s leaning through the window.
https://www.youtube.com/watch?v=OAsTaOIeius
Another spot sees a football coach argue with the referee on the field while driving his BMW, while a third spot sees a proud father drive his daughter up the aisle to get married. The tagline is “You’ll never want to stop driving.“
https://www.youtube.com/watch?v=6ETXiMZMyY0
https://www.youtube.com/watch?v=WpC2djFgv8U
Comedy maven Eric Wareheim of Tim & Eric and “Master of None” directed the campaign, via Prettybird.
