Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Laško is making a comeback and in the new campaign wants to remind consumers that it has always been the beer for experienced connoisseurs.
Immediately on the first viewing you can see the production difference between this campaign and most of the other campaigns for beer brands in the region. The reason is that Imago decided to give voice to the Goldenhorn himself – the ambassador that adorns Laško from its ancient beginnings – and through him to talk about the values of the brand. High-quality, realistically animated TV spots with two ibex who embody the differences between youth and experience were made in cooperation with the studio Poster.
The advantage that experience and tradition have opposite fashions and the eternal search for innovation are the foundation of the campaign and are also present in other materials that accompany the campaign. Laško thus reminds that when you know who you are, you don’t have to prove anything … and you always know what you want.
The campaign will run in four countries in the region – Croatia, Bosnia and Herzegovina, Serbia and Macedonia, which is another in a series of Imago Ogilvy’s steps into the markets outside Croatia.
“We are extremely pleased that the campaign initially intended only for Croatian market was recognized and accepted by the other countries in the region. It’s a sign to us that we have recognized the mentality of the consumers of Laško beer and values which it embodies. We are sure that experienced beer drinkers will enjoy the campaign same as they enjoy the Laško beer,” said Goran Bader, author of the campaign from Imago Ogilvy.