With the entry into force of the General Data Protection Regulation on 25 May 2018, better known as GDPR, the communications industry had to adapt business processes. The Croatian Association of Communications Agencies – HURA!, as a representative of the agencies, has seriously addressed this issue and has set up a special working group which, following first practical experiences and based on analysis, has adopted a number of guidelines to assist agencies in aligning their business with the Regulation. At the Weekend Media Festival in Rovinj, the working group held a panel discussion where official HURA’s guidelines for alignment with the GDPR were presented. The purpose of the Guidelines is to facilitate the operations of agencies in accordance with the Regulation, along with templates and a FAQ.
Krešimir Dominić, head of the HURA Working Group for GDPR, said on this occasion: “The working group that HURA! established in a very short time has noted the problems encountered by the agencies in implementing the GDPR, and made guidelines and templates of documents that are available for use by agencies already today. All forms have been reviewed by cyber security and legal experts, and the next step for the working group is creation of the HURA’s GDPR Code.”
At the panel called Those Four Horrible Words Or How We As An Industry Prepared for GDPR, which was held at the Weekend Media Festival, discussion included members of the working group: Krešimir Dominić (Komunikacijski laboratorij), Matija Hrestak (404), Marija Ivančić (UM), Boris Rogan (Luna\TBWA) and moderator Aleksandra Đermanović (Mediacor). Some of the issues the panelists have opened are how much the GDPR has changed the communications industry, how the agencies are coping, and how the clients, who bears the costs of additional work due to GDPR, and good practice examples that all should follow.
Find out more information and download HURA’s guidelines here.
