Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Since we can’t always choose the most comfortable roads, we rely on the help of smart technology and we turn the outside factors of the road to our own advantage. How best to try the unique springs on a car than on the dirt roads full of holes that have so far offered only a pleasant view of nature through the window?
Slovenian roads were the ultimate challenge for driving comfort and challenges set up by Citroën Slovenia and agency Formitas Creative. The effect of springs that reduce the discomfort of bumpy roads, and the pleasure of driving the new Citroën C4 Cactus, are best illustrated by the real melody of comfort compiled and interpreted by the young Slovenian composer Leon Firšt.
Apart from the melody, the promotional video of new springs was created on Slovenian roads in a real new vehicle and in real-world road conditions.
The video with a melody of comfort can be viewed on YouTube, and the selected influencers were given wood car models with short version of the music installed in them, as well as the tape with the notes used for recording the music that illustrates a bumpy road.
Elements of the campaign: social networks, digital advertising, website, YouTube, PR, influencers
Agency: Formitas Creative
Client representatives: Polona Gruden, Dejan Debernardi (C Automobil Import d.o.o.)
Agency project lead: Kaja Lenič
Creative Director: Blaž Ritmanič
Copywriters: Larisa Kočjaž, Žan Rus
Art Director: Blaž Ritmanič
Designer: Blaž Ritmanič
Composer: Leon Firšt
Video production: Jošt Škofič (director), Andro Kajzer (director of photography)
Media agency: Pristop Media