This Tuesday a celebration and award ceremony for the TOP 100 MUST HAVE brands in Bosnia and Herzegovina in the season 2018/2019 was held in Sarajevo by the Instore magazine, and the winner in the category of non-alcoholic drinks went to the Hungarian energy drink brand HELL ENERGY, which is considered to be one of the fastest growing FMCG brands in the world today.
“We are very proud of our position on the BH market, which is very precious to us. After the research by Nielsen in March 2018, we took the position of the market leader in the category of energy drinks in Bosnia and Herzegovina, and this now is certainly another important acknowledgment. It is a confirmation that we have excellent high-quality products at an exceptionally reasonable price and that, apart from the consumers, they have also been recognized by traders. It’s also the result of constant listening to the market and creation of products that meet the needs of our consumers,” said Eszter Anna Tóth, PR Director of HELL ENERGY.
The Nielsen research agency, which has been operating on the BiH market since 2006, has proposed nearly 400 brands divided into 19 categories. Traders then voted for the top 100 products which they believe stores need to have on their shelves.
“In order to make the brand recognizable and interesting to traders, and in order for it to become a must-have part of the stock, it is important to build it, and this is one way for companies to present their products and put them on shelves because they are already recommended by the most relevant retailers in Bosnia and Herzegovina,” said Edina Mizić, executive editor of Instore magazine.
