Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Famous German retail chain Lidl on Thursday opened 16 stores in 12 cities throughout Serbia, and by the end of the year they are planning to open seven more.
The cues in front of Lidl’s stores began forming even before the dawn, and upon the opening of the doors, consumers were greeted by a carefully selected range of 1,500 products on the shelves, of which 350 are domestically produced.
As a thank you for the warm welcome to the market, Lidl has provided items with extremely attractive prices for the first days of work – something that Lidl is well known for among consumers in other countries where it operates.
President of Serbia Aleksandar Vučić attended the opening of one of the stores in Belgrade, and underlined the multiple benefits of opening of this chain in Serbia.
“Serbia is a country that offers its citizens choices, and thanks to Lidl, today we have done exactly that. We have provided a choice to our citizens in 12 cities across the country to buy affordable, yet high quality articles. These trade chains are important to us because we can learn a lot from them about logistics and organization, and I think Lidl is one of the best in that. The investment of Lidl in Serbia to date is worth 205 million euros – that’s how much Lidl has invested in our country, and employed 1,553 workers,” Vučić said.
Ambassador of the Federal Republic of Germany in Serbia, Thomas Schieb, also attended the opening ceremony and highlighted the successful business operations of German companies in Serbia today, citing the opening of the first Lidl stores in this country as a prime example.